Brand Tone

Professional & Nurturing

Brand Values

• •Expertise & Professionalism
• •Quality & Innovation
• •Holistic Well-being
• •Customer-Centricity
• •Passion

Best Practices

• •Lead with Expertise: Always frame content around professional knowledge. Explain the "why" behind a treatment or product—the science, the ingredients, the benefits—to reinforce authority.
• •Use Nurturing Language: Employ words like "rejuvenate," "restore," "nourish," "relax," and "unwind." The copy should make the reader feel cared for and understood.
• •Maintain a Clean Aesthetic: Ensure all visuals (photos, videos, graphics) align with the salon's modern, clean, and sophisticated environment. This visual consistency reinforces the brand's professionalism.
• •Emphasize a Holistic Approach: Regularly create content that connects beauty to overall well-being. Write about stress relief, the confidence that comes from self-care, or the link between nutrition and skin health.
• •Engage with a Personal Touch: When interacting on social media or in newsletters, be warm and personal. Address clients by name when possible in responses and sign off with a friendly closing. This builds community and reinforces the nurturing aspect of the brand.

Social Perception

Coka Club Formigine is perceived by the public as a high-quality, reliable, and professional beauty destination. Customers see it as a top-tier establishment they can trust for important life events like weddings. The reviews reflect a loyal customer base that values the skilled staff and the relaxing, modern atmosphere. The brand is viewed as an authority in beauty and wellness in the Formigine area.

Copy Examples

• •Turn back time, naturally. Our new Sublime Lift facial uses innovative peptide technology to firm, replump, and restore your skin's youthful radiance. It ’s not just a treatment; it ’s a promise to your skin. Book your moment of rejuvenation.
• •Is your skin ready for summer? Our Sun-Kissed Body Polish gently exfoliates and deeply hydrates, leaving you with a luminous glow from head to toe. Step into the season feeling confident and radiant. ☀️
• •Your journey to 'I do' should be as beautiful as the day itself. With our exclusive bridal beauty services, from flawless makeup by Make-up Forever to relaxing pre-wedding facials, we'll ensure you walk down the aisle looking and feeling absolutely perfect. Let us be a part of your story.
• •Home is where the spa is. ✨ Continue your Coka Club experience with the [comfort zone] collection, available now at our institute and online. The same professional quality, the same incredible results. Which product is your self-care essential?
• •A gift for you, a gift for them. This month, when you book any 60-minute massage, receive a €15 voucher for your next visit or to share with a friend. Because the best moments are the ones we share. #CokaClubWellness