Brand Tone

Approachable and Friendly, Simple and Uncomplicated, Comfort-focused and Practical, Reliable and Trustworthy, Casually Stylish and Modern

Brand Values

• •Simplicity
• •Quality
• •Comfort
• •Versatility & Practicality
• •Customer Focus
• •Reliability
• •Sustainability (emerging value)

Best Practices

• •Always Circle Back to "Simple Comfort": Ensure messaging consistently highlights ease of wear, practicality, and how the denim simplifies life and wardrobe choices. Avoid overly technical jargon or high-fashion pretension.
• •Use Relatable, Everyday Language: Write as if you're talking to a friend. Keep the language clear, concise, and down-to-earth. Reflect the "approachable" brand value.
• •Emphasize Versatility: Showcase how the denim can be worn in various daily situations and for different occasions, reinforcing the "fits your day" concept.
• •Subtly Weave in Heritage and Quality: While keeping it simple, occasionally remind customers of the deep expertise and commitment to quality behind each pair. This builds trust without being boastful.
• •Maintain a Positive and Uplifting Voice: The idea of "adding pleasure to denim" and making life simpler should translate into optimistic and encouraging copy. Focus on solutions and the good feeling of wearing comfortable, stylish jeans.

Social Perception

Everyday Essential, Good Value/Quality Proposition, Approachable and Inclusive, European Heritage with Wider Reach, Trustworthy Manufacturer

Copy Examples

• •Headline: Your Day, Your Denim. Body: Life’s busy. Your jeans shouldn’t be. COJ Denim: Simple style, effortless comfort. #DenimThatFitsYourDay
• •Headline: Feel-Good Denim, All Day Long. Body: From morning coffee to evening unwind, our denim moves with you. Discover the comfort of COJ. #COJComfort #EverydayDenim
• •Headline: Quality That Speaks Volumes. Style That Just Works. Body: Crafted with decades of denim know-how, built for your modern life. Simple, durable, timeless. That's COJ. #CupOfJoeDenim #SimplyStylish
• •Headline: Uncomplicate Your Wardrobe. Body: Finding the perfect jeans doesn't need to be a drama. COJ offers classic designs and a fit you can rely on, every time. #EffortlessStyle #COJDenim
• •Headline: Vintage Soul, Modern Fit. Body: We take the best of denim’s heritage and tailor it for today. Experience the perfect blend of timeless cool and everyday comfort with COJ Denim. #RedesigningVintage #COJEveryday