Brand Tone

Elegant, Aspirational, Stylish, Sophisticated, Relatable, Friendly, Youthful, On-Trend

Brand Values

• •Quality & Craftsmanship
• •Style & Aesthetic Appeal
• •Individuality & Personalization
• •Customer Focus & Inspiration
• •Accessibility to Trends

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Co. Interiors' tone (e.g., Elegant, Aspirational, Inspiring, Clear, Warm) with examples of do's and don'ts. This should be shared with anyone creating content.
• •Maintain Visual Consistency: Ensure that all imagery and videography align with the established elegant and aspirational aesthetic, even on more informal platforms. Visuals strongly contribute to tone.
• •Adapt Tone by Platform, but Core Remains: While TikTok can be more playful, the underlying message of style and quality should persist. Avoid slang or overly casual language that drastically clashes with the "luxury" positioning. The core elegance should always be recognizable.
• •Focus on Storytelling: Share the stories behind products, the inspiration for collections, or how pieces can transform a home. This adds depth and personality beyond just selling items, reinforcing value.
• •Engage Authentically: When responding to comments or messages, maintain a helpful, polite, and sophisticated tone. Genuine interaction builds trust and reinforces the brand's persona.

Social Perception

Customers likely perceive Co. Interiors as a source for high-quality, stylish, and modern home furnishings that can help create an aspirational living space. They may be looking for pieces that are on-trend but also have a timeless quality. The general public familiar with the brand likely sees it as a higher-end homeware retailer. The TikTok presence might attract a younger demographic interested in interior trends and a behind-the-scenes look, potentially broadening the brand's appeal.

Copy Examples

• •Instagram Post (Showcasing a new sofa collection): Sink into sophistication. Our new curated sofa collection blends timeless design with unparalleled comfort. Discover the piece that doesn’t just furnish your living room, but defines it. Explore online – link in bio. #CoInteriors #LuxuryLiving #HomeInspo #NewArrivals #InteriorDesign
• •Facebook Ad (Targeting users interested in home renovation): Dreaming of a home that truly reflects you? At Co. Interiors, we source unique, high-quality furniture and homeware to bring your vision to life. From statement pieces to the finest finishing touches, let us help you create a space you’ll love for years to come. Visit cointeriors.co.uk today. #HomeDecor #StylishLiving #InteriorInspiration #CoInteriorsStyle
• •Website Banner (Homepage): Craft Your Sanctuary. Explore luxury homeware and furniture designed to elevate your everyday. Co. Interiors – Where style meets soul.
• •TikTok Video Caption (Short video showing a quick room refresh with accessories): Small changes, big impact! ✨ Obsessed with how these new arrivals instantly lift the space. What’s your go-to refresh trick? #HomeStyling #DecorHacks #InteriorTrends #CoInteriors #QuickRefresh
• •Email Newsletter Snippet (Highlighting a specific product category, e.g., lighting): Illuminate Your World. Discover lighting that does more than brighten a room – it creates an ambiance. From striking pendants to subtle table lamps, find your perfect glow with Co. Interiors. Shop Lighting Now.