Brand Tone

Professional, Reliable, Authoritative, and an Accessible Partner

Brand Values

• •Quality
• •Commitment
• •Professionalism
• •Punctuality
• •Trust

Best Practices

• •Prioritize Clarity and Professionalism: In all communications, from product descriptions to social media updates, use clear, precise, and professional language. Avoid jargon where it might confuse, but use technical terms accurately to demonstrate expertise.
• •Maintain Visual Consistency: Ensure all visuals—photos, graphics, and videos—adhere to a clean, professional, and high-quality standard that reflects the medical industry. A consistent color palette (whites, blues, grays) can reinforce a sense of calm and sterility.
• •Segment Messaging by Platform: Adapt the formal, corporate tone for LinkedIn to build B2B relationships. Use a slightly more accessible but still professional tone on Facebook and Instagram to inform and showcase products to a broader audience of healthcare workers.
• •Back Up Claims with Evidence: Reinforce the brand value of "Trust" by consistently referencing years of experience, partnerships with reputable brands, quality certifications, and positive client testimonials.
• •Focus on the Customer's Mission: Frame the benefit of COINMED's products and services around the success and well-being of the end-user: the health professional and their patients. The mission is to be a "reliable ally" that helps them do their vital work better.

Social Perception

A dependable, serious, and established B2B supplier of medical supplies, perceived as a trustworthy and efficient partner, and a critical part of Mexico's medical supply chain.

Copy Examples

• •COINMED: The Gold Standard in Medical Supplies. Equipping Mexico's Health Professionals with Unwavering Quality and Reliability.
• •Enhancing Healthcare Together: COINMED Announces Strategic Partnership with [Partner Brand] - We are proud to announce our new distribution partnership with [Partner Brand], a global leader in innovative medical technology. This collaboration reinforces our commitment to providing healthcare professionals across Mexico with access to the highest quality supplies. Together, we are setting a new standard for patient care. #COINMED #Healthcare #MedicalSupplies #Partnership #Mexico
• •Precision in every stitch. Our new line of advanced surgical sutures ensures optimal performance and patient safety. Trusted by surgeons for superior quality and reliability. Available for nationwide delivery. #MedicalEquipment #Surgery #QualityInHealthcare #COINMED
• •Your Clinic Deserves a Reliable Partner. Running a clinic requires focus on your patients, not your inventory. COINMED offers specialized pricing and personalized service for clinics, hospitals, and distributors. With over 20 years of experience, we deliver quality medical supplies you can trust, right to your door. Contact us today for a custom quote.
• •A Look at Our Enhanced Quality Assurance Process