Brand Tone

Customer-focused, trustworthy, and service-oriented, with a touch of luxury and modernity.

Brand Values

• •Quality
• •Customer Satisfaction
• •Modernity
• •Trust
• •Convenience

Best Practices

• •Focus on customer convenience and service when highlighting features.
• •Emphasize security measures and trustworthiness in online transactions.
• •Highlight the quality of products and association with luxury brands.
• •Differentiate the brand through expertise and customer experience.
• •Promote customer-centric features like tracked delivery and free returns.

Social Perception

A modern and trustworthy hair salon offering high-quality products and excellent customer service, both in-salon and online, focusing on customer convenience and security.

Copy Examples

• •Enjoy tracked home delivery and free returns on all orders!
• •Experience high-end hair care with Kérastase and Shu Uemura.
• •Join our VIP LIST for exclusive offers and gifts!
• •Book your appointment online for ultimate convenience.
• •Rest assured, your online transactions are secure with our PCI-DSS compliant system.