Brand Tone

Approachable and Friendly, Informative and Expert, Promotional and Value-Oriented, Enthusiastic and Passionate, Supportive of Local

Brand Values

• •Accessibility
• •Quality
• •Customer Service
• •Competitive Pricing
• •Expertise
• •Community Focus (Local)
• •Wide Selection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., friendly, expert, enthusiastic, value-driven), provide examples of do's and don'ts, and list preferred terminology (e.g., "conseillères diplômées" vs. just "staff").
• •Always Prioritize Customer Needs & Questions: Frame copy around how Coiffure Dépôt solves customer problems or helps them achieve their hair goals. This reinforces the "helpful expert" aspect.
• •Balance Professionalism with Approachability: Use clear, correct language (especially for product benefits and ingredients) but inject warmth, enthusiasm, and perhaps even relevant emojis in social media to remain friendly and engaging.
• •Highlight Expertise Subtly: Instead of just saying "we are experts," mention "our hairdressing-graduate advisors recommend" or "a stylist favorite for..." to demonstrate expertise through authority and experience.
• •Be Consistent Across All Channels (but adapt to the medium): While the core tone remains, the expression might vary slightly. For example, TikTok copy can be more informal and trend-driven than a formal product description on the website, but both should still feel like they're coming from the same helpful, knowledgeable, and value-conscious Coiffure Dépôt. Ensure key messages (like professional quality, good value, local pride) are woven in where appropriate.

Social Perception

Trusted Supplier, Helpful and Knowledgeable, Value Provider, Locally Rooted (Quebec), Modern and Engaged

Copy Examples

• •✨ New Arrival Alert! ✨ Say hello to the [Product Name] collection – your secret weapon for vibrant, healthy hair! Our expert stylists rave about its [Key Benefit 1] and [Key Benefit 2]. Not sure if it's right for you? Our graduate hairdressing advisors are here to help you find your perfect match! DM us or visit coiffuredepot.com for personalized advice. #CoiffureDepot #ProfessionalHairCare #ExpertAdvice #NewProduct #[BrandName]
• •Shine Brighter for Less! ✨ Get Professional Hair Care at Coiffure Dépôt – Your 100% Quebec-Owned Beauty Destination. Best Prices Guaranteed & Fast Shipping! Shop Now and Support Local!
• •Transform your hair game! 💁‍♀️ Come visit our boutique at 27 rue Gauthier Nord, Notre-Dame-des-Prairies! Our amazing advisors are ready to help you discover top professional brands at unbeatable prices! Can't make it in? Shop online! [Link in bio] #CoiffureDepot #HairGoals #ShopLocalQuebec #HairTransformation #BestDeals
• •Unlock Salon-Worthy Hair at Home + Special Offer Inside! 💆‍♀️ (Body Teaser: Tired of bad hair days? Coiffure Dépôt brings you professional-grade products loved by stylists, right to your door. Discover our top picks for [Hair Concern, e.g., Frizzy Hair] and enjoy an exclusive [Discount/Offer] this week only! Our experts are always ready to chat if you need a recommendation!)
• •5 Pro Secrets to Maintaining Your Salon Color (Using Products You Can Find at Coiffure Dépôt!) (Intro Snippet: Want that fresh-from-the-salon vibrancy to last? At Coiffure Dépôt, we believe everyone deserves to feel fabulous. Our expert advisors have spilled the beans on their top tips and product picks to keep your color looking its best...)