Brand Tone

Friendly and Approachable, Informative and Educational, Playful and Enthusiastic, Trustworthy and Reliable, Community-Focused

Brand Values

• •Learning Through Play
• •Quality and Durability
• •Family and Community
• •Customer Satisfaction
• •Fun and Engagement
• •Supporting Irish Businesses

Best Practices

• •Always Emphasize "Learning Through Play": Frame product descriptions and social media posts around the developmental and educational benefits, but always keep it fun and engaging. Avoid overly academic language.
• •Maintain a Friendly, Conversational Voice: Use "you" and "we," ask questions to encourage engagement, and keep the language accessible and warm. Imagine talking to a fellow parent or a friendly neighbour.
• •Showcase Irish Identity Authentically: Weave in mentions of being an Irish-owned family business where relevant and natural. This resonates with the local customer base and builds trust.
• •Focus on Quality and Curation: Subtly remind customers that products are carefully selected for their quality, durability, and play value, reinforcing the "Brain Shop" concept of offering more than just standard toys.
• •Be Visually Consistent and Playful: Ensure that the playful and educational tone of the copy is matched by vibrant, high-quality images and videos that showcase the products in an appealing and engaging way, especially on platforms like Instagram and TikTok.

Social Perception

Positive: Customers generally view Cogs Toys & Games Ireland as a reputable and high-quality retailer. Educational Resource: Parents perceive the store as a go-to place for toys that are not just fun but also contribute to their children's cognitive and motor skills development. Supportive of Local Economy: Being an Irish-owned business garners positive sentiment and loyalty. Specialty Store: Seen as offering a more curated and thoughtful selection than mass-market toy retailers, with a focus on "smarter" play. Reliable: Praised for good customer service and efficient delivery.

Copy Examples

• •Unleash your little one's inner engineer! 🚀 Our new [Toy Name] isn't just hours of fun, it's a launchpad for critical thinking and problem-solving skills. Build, discover, and learn – all while playing! #STEMtoys #IrishToys #LearningThroughPlay #CogsTheBrainShop
• •Family game night just got an upgrade! Gather 'round for [Game Name] – the perfect way to connect, laugh, and create lasting memories. More than just a game, it’s quality time, Irish owned and delivered to your door. What are your family's favourite game night traditions? Share below! 👇 #FamilyFun #BoardGamesIreland #CogsGames #IrishOwned
• •At Cogs, we believe play is the brain's favourite way of learning! 🧠 That's why we handpick toys that spark curiosity, nurture development, and make learning an adventure. From first puzzles to complex kits, find the perfect brain-booster for your child. #EducationalToys #SmartPlay #CogsTheBrainShop #IrishFamilyBusiness
• •School's out, fun's in! ☀️ Keep those brilliant brains buzzing all summer with our fantastic range of outdoor toys and creative kits. Plus, visit us at the [Local Event Name] this weekend for exclusive offers! We love being part of our amazing Irish community. #SummerFun #CogsToysIreland #ShopLocalIreland #IrishCommunity
• •Need a helping hand finding that perfect gift? Our friendly team at Cogs is always here to help! As a proud Irish family business, we're passionate about bringing joy and learning to homes across Ireland. Swing by our store or shop online – we’re more than just a toy shop, we're Cogs, The Brain Shop! 🇮🇪 #CustomerService #IrishProud #CogsTheBrainShop #QualityToys