Brand Tone

aspirational, supportive, and informative

Brand Values

• •Purpose and Productivity
• •Health and Wellness
• •Quality and Transparency
• •Resilience and Ambition
• •Customer-Centricity

Best Practices

• •Always Lead with "Purpose": Every piece of copy should tie back to the central theme of living a purposeful and productive life. Use the "Steep With Purpose™" tagline and variations to reinforce this message.
• •Highlight the "Why" Behind the Ingredients: Don't just list ingredients; explain their function and benefits in a clear and informative way. This builds trust and educates the consumer.
• •Maintain a Supportive and Encouraging Tone: Use aspirational language that empowers the customer. Position CogniTea as a partner in their journey to success and well-being.
• •Incorporate Customer Stories and Testimonials: Social proof is powerful. Regularly feature positive reviews and user-generated content to build credibility and community.
• •Be Transparent and Honest: Acknowledge challenges, as seen in their brand story, and be clear about what your products can do. This fosters a more authentic and trustworthy brand image.

Social Perception

The general perception of CogniTea is that of a premium, effective, and trustworthy brand. Customers view the products as a reliable way to enhance focus and energy without the negative side effects of coffee. The "Deep Sleep" tea is often praised for its effectiveness in improving sleep quality. While some find the products to be on the expensive side, many consider them a worthwhile investment in their well-being. The brand is seen as a supportive companion for those leading busy and ambitious lives.

Copy Examples

• •Conquer your day without the crash. Our Productive Energy tea provides a smooth, focused energy to help you power through your to-do list and achieve your goals. #SteepWithPurpose
• •The perfect end to a productive day. Unwind with our Deep Sleep tea, a calming blend designed to help you fall asleep faster and wake up refreshed and ready for tomorrow's challenges. #SleepWithPurpose
• •Your daily defense in a cup. Fortify your body with our Herbal Immunity tea, a delicious blend of powerful botanicals to support your well-being from the inside out. #ImmunityBoost
• •More than just tea, it's a tool for a more focused, balanced, and productive life. Whatever your goals, we're here to help you reach them. What are you steeping for? #CogniTea
• •Finals week just met its match. Stay sharp and focused during long study sessions with the jitter-free energy of CogniTea. #StudentLife #FocusedEnergy