Brand Tone

Authentic & Relatable, Family-Oriented & Wholesome, Friendly & Welcoming, Passionate & Enthusiastic, Humorous & Lighthearted, Educational & Informative

Brand Values

• •Family
• •Compassion for Animals
• •Authenticity & Transparency
• •Community
• •Support for Small Businesses & Local Sourcing
• •Hard Work & Dedication
• •Sustainability & Quality
• •Making Farming Fun & Accessible

Best Practices

• •Use "Y'all" and Conversational Language: Incorporate Southern colloquialisms like "y'all" and maintain a friendly, informal, and conversational style as if speaking directly to a friend or neighbor. This reflects Jason's common way of speaking in videos.
• •Emphasize Family and Farm Life: Weave in anecdotes, mentions of family members (Jason, Brooke, Marycarl), and the animals. Ground the products and messages in the context of their real farm experiences.
• •Be Authentic and Transparent: Don't shy away from sharing the ups and downs. If there's a delay in an order because of a farm emergency, communicate that honestly (and perhaps with a touch of humor). This builds trust.
• •Inject Humor and Positivity: Keep the overall tone upbeat and find opportunities for lightheartedness, even when discussing challenges. Focus on the joy and fun of farming.
• •Foster Community (the "CogSquad"): Address the audience directly, ask questions, encourage interaction, and use the term "CogSquad" to reinforce the sense of belonging and community they've built.

Social Perception

Positive & Engaged Community, Seen as Genuine & Trustworthy, Entertaining & Educational, Inspirational, Distinct from "Cog Hill Golf & Country Club"

Copy Examples

• •Product Post (Sweet Tea Soy Candle): "Y'all, there's nothin' quite like a Southern sunset and a glass of sweet tea. We've bottled up that laid-back comfort in our new Sweet Tea Soy Candle, hand-poured right here with all the love from Cog Hill. Light one up and let the worries of the day melt away. ✨ #CogHillCountryStore #SweetTeaVibes #FarmhouseComfort"
• •Community Engagement (Facebook/Instagram): "Well, Farmer Jason had a bit of a *situation* with the chickens this morning (story for another time! 😂). What's the funniest thing that's happened on your place lately? Share your stories below, CogSquad! We love hearin' from y'all. #CogHillFarm #FarmLife #FunnyFarmMoments #CogSquad"
• •New Product Announcement (Book): "Guess what, folks? Farmer Jason’s been busy as a bee, and not just in the fields! His new book, 'The Dancing Farmer,' is here! 🎉 It’s a playful tale about makin' chores fun – something we know a thing or two about here at Cog Hill! Grab your copy from the Country Store and share a little farm joy. Link in bio! #TheDancingFarmer #CogHillKids #FarmFun #NewBook"
• •Value Highlight (Supporting Small Business): "Every time you choose something from Cog Hill Country Store, you're not just gettin' a quality piece of the farm – you're helpin' us support other amazing small businesses and local artisans. It's a circle of good, and we're so grateful you're a part of it. Thank y'all! ❤️ #SupportSmall #ShopLocal #CogHillValues #CommunityLove"
• •Behind-the-Scenes (YouTube video description snippet): "Join us for a regular Tuesday here on Cog Hill Farm! From muddy boots to happy critters, we're showin' y'all the real deal. Today, Marycarl helps with the goats, Brooke tackles a garden project, and Jason... well, Jason tries to keep up! 😉 Don't forget to like and subscribe, CogSquad! #FarmVlog #Homesteading #RealFarmLife #CogHillFamily"