Brand Tone

Modern, Welcoming, and Professional

Brand Values

• •Productivity
• •Community
• •Quality & Comfort
• •Flexibility
• •Centrality & Convenience

Best Practices

• •Lead with the 'Why': Always start by highlighting the core benefit aspects such as productivity, community, or professional growth. For instance, instead of stating 'We have desks,' phrase it as 'Your most productive workday starts here.'
• •Use the 'Modern & Welcoming' Tone: Blend professional language, such as 'productive environment' or 'viable platform,' with friendly, inviting phrases like 'like-minded community' or 'cozy chairs.' On social media, use emojis strategically to add warmth.
• •Emphasize the Blend of Coffee + Office: Consistently reinforce the unique value proposition. Use phrases like 'The perfect blend,' 'Fueled by coffee, powered by community,' or 'Your other office.'
• •Incorporate Social Proof: Utilize positive customer reviews and testimonials in your marketing copy. Phrases like 'Join the community that freelancers are calling the most inspiring workspace in Skopje' can be highly effective.
• •Maintain Visual and Textual Consistency: Ensure that the clean, modern aesthetic of your visuals is complemented by clear, concise, and professional copy. Use consistent hashtags, such as #Coffice and #CoworkingSkopje, across all platforms to enhance brand recognition.

Social Perception

Coffice is perceived as highly positive by the public and customers. It is recognized as a premier co-working destination, an ideal environment for 'deep work', a welcoming international hub, and a reliable and well-equipped service provider.

Copy Examples

• •Your Best Work Starts Here. Find your focus, fuel your creativity, and connect with a community of innovators. Our space is designed for your productivity. Your perfect desk (and coffee) is waiting. #Coffice #CoworkingSkopje #FutureOfWork #Productivity
• •Stop working from home. Start building your empire. Tired of the kitchen table? Coffice offers the ultimate flexible workspace with high-speed internet, unlimited premium coffee, and a professional community to inspire you. Book a tour today and see why we're Skopje's favorite co-working space! [Link to website]
• •COFFEE & CO-WORKING. The perfect blend for your professional success. From a single day pass to a private office, find the plan that works for you. Button: Explore Our Space
• •We Miss You! Your Next Great Idea Awaits. Hi [Name], it's been a while! The coffee is brewing and the WiFi is faster than ever. Whether you're starting a new project or just need a change of scenery, come rediscover your most productive self at Coffice. Enjoy a coffee on us with any day pass this week!
• •At Coffice, we believe that a great workspace drives great results. We provide entrepreneurs and businesses in Skopje with a dynamic environment to collaborate, innovate, and grow. Learn more about our private offices and community benefits. #BusinessGrowth #SkopjeBusiness #Coworking #Networking #Coffice