Brand Tone

Warm & Friendly, Appreciative & Supportive, Community-Oriented, Curated & Thoughtful, Joyful & Positive

Brand Values

• •Community
• •Creativity & Craftsmanship
• •Joy of Giving
• •Support for Small Businesses/Makers
• •Quality & Uniqueness
• •Resilience & Local Spirit

Best Practices

• •Emphasize "Handmade" & "Artisanal": Consistently use terms that highlight the unique, crafted nature of the products. Words like "handcrafted," "artisan-made," "small-batch," "unique," and "maker" should be staples.
• •Tell the Story: Whenever possible, share brief details about the makers, their inspiration, or the story behind a product. This reinforces the value of craftsmanship and connection.
• •Community First Language: Use inclusive and warm language. Refer to "our community," "local artisans," and the "joy of connecting." Highlight the Santa Rosa roots when appropriate.
• •Focus on the "Why": Beyond describing what a product is, explain *why* it's special – the care that went into it, the local hands that made it, the joy it can bring.
• •Maintain a Positive & Appreciative Voice: Keep the tone upbeat, friendly, and genuinely appreciative of both the products and the customers. Use positive adjectives and express gratitude for supporting local and handmade.

Social Perception

Locally Connected, Source of Unique Finds, Supportive of Artisans, Resilience and community strength

Copy Examples

• •✨ Just in! ✨ These stunning, hand-poured candles from Santa Rosa's own [Maker's Name] have arrived, and they smell like pure joy. Each one is a little piece of local artistry, ready to brighten your home. Come find your new favorite scent! #CoffeyParkGifts #ShopLocalSantaRosa #HandmadeWithLove #ArtisanGoods #NewArrival
• •Discover the Art of Thoughtful Gifting. At Coffey Park, we connect you with unique, handcrafted treasures from our vibrant community of local makers and independent brands. Shop collections that tell a story.
• •Meet [Maker's Name], the incredible talent behind those [Product Type – e.g., ceramic mugs] you adore! Based right here in Sonoma County, [He/She/They] pour their heart into every piece. Learn more about their story on our blog and discover why supporting local craftsmanship matters. [Link to Blog Post]
• •Wrap yourself in comfort with this incredibly soft, hand-woven scarf by [Artisan Collective Name]. Made with sustainable fibers and a passion for traditional techniques, it’s more than just an accessory – it’s a wearable piece of art that supports independent creators. A truly special gift for a loved one, or a well-deserved treat for yourself.
• •Welcome to Coffey Park! Your happy place for curated gifts, handmade wonders, and goods that give back to our amazing community of artisans. We're so glad you're here! ❤️