Brand Tone

Professional & Passionate Expert

Brand Values

• •Quality and Expertise
• •Customer Empowerment
• •Passion for Coffee
• •Value and Accessibility
• •Social and Environmental Responsibility

Best Practices

• •Lead with Passion, Support with Expertise
• •Speak to the Enthusiast, Welcome the Novice
• •Focus on the "Why," Not Just the "What"
• •Maintain a Supportive and Helpful Voice
• •Integrate Your Values into the Narrative

Social Perception

A specialist, high-end supplier, seen as credible and trustworthy, especially among professionals and prosumers, with growing positive perception due to premium brand association and environmental initiatives.

Copy Examples

• •Your kitchen counter is one masterpiece away from being a professional café. The La Marzocco Linea Mini doesn't just make espresso; it perfects it. Engineered for the enthusiast who refuses to compromise on quality. Let's start your journey to the perfect brew, together. #CoffeeVends #LaMarzocco #HomeBarista #Espresso
• •The World's Best Coffee Machines, Delivered to Your Door. We've curated the ultimate collection of elite espresso machines and grinders for the passionate enthusiast. With free delivery and expert support, your perfect cup is closer than you think.
• •Is a Flat Burr or Conical Burr Grinder Right for You? The secret to café-quality coffee isn't just the machine—it's the grind. But the world of grinders can be complex. In our latest blog post, we break down the difference between flat and conical burrs to help you find the perfect partner for your espresso machine. Stop guessing and start grinding with precision.
• •Silence the noise, perfect the grind. The Eureka Mignon Specialita is engineered for the home barista who craves precision without the racket. Its sound-insulated casing delivers a peaceful morning ritual, while the 55mm hardened steel burrs provide a consistent, fluffy grind for a balanced and flavourful extraction every time. Upgrade your routine from a chore to a craft.
• •CoffeeVends was born from a single, transformative cup of coffee. It was a moment that ignited a passion to understand how a simple machine could produce such greatness. Today, we share that passion with you. We're more than a retailer; we're a community of experts and enthusiasts dedicated to helping you discover your own perfect coffee experience.