Tono de Marca

Passionate, Approachable, Informative, and Ethical

Valores de Marca

• •Quality
• •Ethical Sourcing
• •Authenticity & Origin
• •Community
• •Accessibility
• •Sustainability

Mejores Prácticas

• •Develop a Brand Voice Guide
• •Always Emphasize Core Values
• •Tell Stories, Don't Just Sell Products
• •Be Conversational and Accessible
• •Maintain Consistency Across All Channels

Percepción Social

Customers generally associate such branding with: High-Quality Beans, Authentic Origin, Ethical Considerations, Specialty Experience. The brand's own communications consistently reinforce these aspects. Their social media engagement aims to build a friendly and knowledgeable persona.

Ejemplos de Copy

• •From the vibrant fields of Colombia to your morning cup. ☕🇨🇴 At Coffee del Campo, we're not just selling coffee; we're sharing a passion for ethically sourced, specialty beans grown by amazing independent farmers. Every sip tells a story of dedication and a commitment to a better world. Taste the difference true care makes. #CoffeeDelCampo #ColombianCoffee #SpecialtyCoffee #EthicalSourcing #FairTradeCoffee #SupportFarmers #MorningRitual
• •Discover the Soul of Colombia: Specialty Coffee, Ethically Sourced, Crafted for You. Because good coffee is for everyone to enjoy. Explore our single-origin treasures.
• •Meet our [Coffee Name] blend – a true taste of the Colombian highlands. Expect bright citrus notes dancing with rich chocolate and a hint of caramel, a testament to the small-batch care from our partner farmers. It’s more than delicious; it’s coffee with a conscience. Learn more about its journey from farm to your cup!
• •Diana's Pick of the Month: A Colombian Gem + Our Farmers' Story
• •Authentic Colombian Specialty Coffee | Coffee del Campo | Fair Trade & Delicious. Taste the passion. Shop now!