Brand Tone

Informative & Appreciative, Aspirational & Evocative, Accessible & Welcoming, Direct & Product-Focused

Brand Values

• •Quality
• •Global Sourcing/Diversity
• •Customer Experience
• •Passion
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., appreciative, informative, aspirational), personality traits (e.g., passionate, worldly, welcoming), vocabulary (words to use/avoid), and grammatical style. Share this with anyone creating content.
• •Focus on Sensory Language: Use descriptive words that appeal to taste, smell, and sight to evoke the experience of enjoying coffee and tea. Instead of just "good coffee," describe its "rich aroma, velvety body, and notes of chocolate."
• •Tell the Story Behind the Product: Highlight the origin, the growers (if possible), and the unique characteristics of each coffee or tea. This adds depth and reinforces the values of quality and global connection.
• •Maintain a Balance Between Information and Aspiration: Provide useful details and brewing tips while also inspiring customers with the lifestyle and enjoyment associated with your products.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and any other customer touchpoint is harmonious. Regularly review content to check for consistency.

Social Perception

The brand likely aims to be perceived as a reliable source for quality coffee and tea from around the world. Customers who interact with their social media seem to appreciate the visual content and product information. The perception is likely that of a specialist online retailer rather than a large, mainstream brand.

Copy Examples

• •Discover the soul of Ethiopia with our Yirgacheffe single-origin coffee. Delicate floral notes and a bright, citrusy acidity await in every cup. Brew your moment of bliss. #GlobalCoffee #SpecialtyBeans #MorningRitual
• •Unlock the secrets to the perfect pour-over. Our latest blog post guides you step-by-step to a richer, more flavorful coffee experience. Elevate your brew. [Link to blog] #CoffeeTips #BrewingGuide #HomeBarista
• •From the serene gardens of Japan to the misty hills of Darjeeling, our tea collection is a journey for your senses. Explore exquisite green teas, robust black teas, and calming herbal infusions. Find your perfect steep. #TeaLovers #GlobalTea #Wellness
• •Experience the World, One Sip at a Time. Premium coffees and teas, sourced globally, delivered to your door. Taste the difference passion makes.
• •Your Next Flavor Adventure Awaits: Explore Our New Arrivals! (Body Snippet): We've journeyed the globe to bring you exceptional new coffees and teas, each with a unique story and an unforgettable taste. Discover your new favorite today.