Brand Tone

Modern & Tech-Savvy, Convenient & Efficient, Community-Focused & Engaging, Appreciative & Customer-Centric, Passionate about Coffee

Brand Values

• •Innovation: Leveraging technology to enhance the coffee experience.
• •Convenience: Making it easy and quick for users to get their coffee.
• •Connection: Bringing together coffee drinkers and coffee providers.
• •Quality: Partnering with reputable coffee houses and promoting a high-quality coffee experience.
• •Community: Building a network of coffee enthusiasts and supporting local businesses.
• •Discovery: Helping users find new coffee shops and experiences.

Best Practices

• •Embrace Modern Language: Use contemporary, clear, and concise language. Don't be afraid to use tech-friendly terms where appropriate, but ensure they are easily understood.
• •Highlight Convenience and Benefits: Always focus on how COFE E makes the user's life easier or better. Translate features into tangible benefits (e.g., "save time," "discover easily").
• •Foster Community: Use inclusive language ("your community," "coffee lovers unite"). Encourage interaction, user-generated content, and highlight partnerships with local cafes.
• •Maintain an Enthusiastic Coffee Voice: Let the passion for coffee shine through. Use descriptive and appealing language when talking about coffee and cafe experiences.
• •Be Solution-Oriented and Positive: Frame communications positively. If addressing issues, focus on solutions and improvements, maintaining a helpful and supportive tone.

Social Perception

Innovative Solution, Convenient Tool, Growing Network, Tech-Forward, Dependent on App Performance

Copy Examples

• •Headline: Your Next Coffee Adventure Starts Here. Body: Skip the queue, discover new brews. COFE E connects you to the best coffee houses in town, all at your fingertips. Download the super-app today! Call to Action: Explore Cafes
• •Headline: Morning Rush? We Got You. Body: Pre-order your perfect cup with COFE E and have it waiting for you. More coffee, less hassle. Your day just got a whole lot smoother. Call to Action: Order Ahead
• •Headline: Unlock a World of Coffee. Body: From artisanal roasts to your classic favorites, find it all on COFE E. Join our community of coffee lovers and explore the best sips your city has to offer. Call to Action: Download & Discover
• •Headline: Your Daily Grind, Elevated. Body: COFE E isn't just an app; it's your personal coffee concierge. Earn rewards, find hidden gems, and enjoy a seamless coffee experience, every time. Call to Action: Get the App
• •Headline: Supporting Local Sips. Body: We partner with your favorite neighborhood cafes to bring their unique brews straight to you. Discover, support, and sip local with COFE E. Call to Action: Find a Cafe Near You