Brand Tone

Community-centric and Inclusive, Artistic and Appreciative of Craftsmanship, Supportive and Engaging, Vibrant and Unique, Welcoming and Accessible

Brand Values

• •Community Building
• •Artistic Collaboration and Support
• •Inclusivity and Giving Back
• •Revitalization and Local Pride
• •Creativity and Unique Expression

Best Practices

• •Always Circle Back to "Unity Through Community": This is the core mantra. Ensure copy, where appropriate, reflects a sense of togetherness, collaboration, and local pride.
• •Highlight Craftsmanship and Local Talent: Emphasize the handmade nature of items, the skill of the artists (especially local ones), and the uniqueness of the glass art.
• •Be Welcoming and Inclusive in Language: Use inviting language that encourages visits and participation from a diverse audience. Mentioning the coffee shop or community events can make the gallery feel more accessible.
• •Showcase the Unique Physical Presence: Regularly reference the mosaic-covered building as a symbol of the gallery's unique identity and community spirit.
• •Maintain an Enthusiastic and Positive Voice: Reflect the vibrancy of the art, the events, and the community spirit. Even when promoting sales, tie it back to supporting artists or the gallery's mission.

Social Perception

A Community Hub, A Unique Art Destination, Veteran-Owned and Supportive, A Positive Force in Steelton, Engaging and Active

Copy Examples

• •Headline: Art That Binds. Community That Builds. Body: At Coexist Gallery, every piece tells a story, and every visit strengthens our Steelton spirit. Discover handcrafted glass art, unique jewelry, and the warmth of our Melted Pot Coffee Shop. More than a gallery, we're a gathering place. #UnityThroughCommunity
• •Headline: Steelton's Canvas: The Coexist Mosaic & More. Body: Wrapped in art, rooted in community. Coexist Gallery isn't just a place to see art; it's a place to *be* art. From stunning glass pieces by local artisans to our vibrant, world-renowned mosaic exterior, creativity lives here. Join us for an event, a coffee, or simply to be inspired.
• •Headline: Where Craftsmanship Meets Community. Body: Supporting local artists and honoring our veterans is at the heart of Coexist Gallery. Explore exceptional functional glass art, handmade treasures, and feel the vibrant pulse of Steelton. Your new favorite piece (and coffee!) awaits.
• •Headline: More Than a Gallery. It's a Vibe. Body: Laugh out loud at our comedy nights, discover unique art, or just unwind with a smoothie at The Melted Pot. Coexist Gallery is your Steelton spot for creativity, connection, and good times. BYOB for select events!
• •Headline: From Steelton, With Art. Body: Inspired by global collaboration, built with local hands. Our "Coexist in Kindness" mosaic is a beacon of unity, just like the diverse art within. Explore pieces from talented artists and become part of our story.