Brand Tone

Conscious, Sophisticated, and Serene

Brand Values

• •Sustainability and Responsibility
• •Quality and Longevity
• •Timeless Aesthetics
• •Transparency

Best Practices

• •Prioritize "Conscious" Language: Always lead with the values of sustainability and responsibility. Use terms like "conscious," "responsible," "organic," "sustainable," and "timeless" to reinforce the brand’s core mission.
• •Maintain a Sophisticated and Calm Tone: Avoid overly casual slang, exclamation points, and urgent calls-to-action. The tone should be as serene and high-quality as the clothing itself.
• •Focus on Longevity Over Trends: Frame products as long-term investments rather than seasonal must-haves. Use phrases like "wardrobe staple," "cherished piece," and "designed to last."
• •Educate and Be Transparent: Use copy to gently educate the consumer about the benefits of organic materials or the brand's sustainable practices. This builds trust and reinforces the brand's authority in the conscious fashion space.
• •Use Visually Evocative Language: The copy should complement the minimalist and natural aesthetic of the brand's visuals. Use descriptive words that evoke the texture and quality of the fabrics, such as "soft," "breathable," and "finely crafted."

Social Perception

Based on their self-presentation, COÉME is perceived by its target audience as a thoughtful and ethical brand. Customers are likely those who are environmentally conscious and willing to invest in high-quality, durable clothing. They are individuals who reject the principles of fast fashion and are drawn to the brand's minimalist and timeless aesthetic. The perception is that of a niche, premium brand for a consumer who values substance and style equally.

Copy Examples

• •Effortless elegance, consciously crafted. Our new collection is made with 100% organic cotton, designed to be a cherished part of your wardrobe for years to come. Discover timeless style, made with intention.
• •Tired of fast fashion? Invest in pieces that last. At COÉME, we create timeless womenswear from high-quality, sustainable materials. Build a wardrobe you love, responsibly. #SlowFashion #SustainableStyle
• •The Art of Slow Fashion. Discover our collection of conscious collectibles, designed in Copenhagen and crafted to endure.
• •For the love of lasting style | Inside our new collection
• •A cornerstone of any timeless wardrobe, this shirt is crafted from the finest 100% organic cotton. Its classic silhouette and superior fabric ensure it will be a piece you reach for season after season. A true collectible, designed with both you and the planet in mind.