Brand Tone

passionate, approachable, and educational

Brand Values

• •Accessibility
• •Quality & Craftsmanship
• •Transparency & Honesty
• •Customer-Centricity
• •Passion

Best Practices

• •Always Lead with Passion and Purpose
• •Be an Educator, Not Just a Seller
• •Maintain an Approachable, Personal Voice
• •Focus on Benefits Over Features (But Mention Features to Justify)
• •Leverage Social Proof in All Channels

Social Perception

The public perception of Codys Fragrance is highly positive, viewed as a trusted authority for high-quality, affordable fragrance alternatives, offering high value for money, and fostering a strong community-focused environment where followers feel part of a supportive group.

Copy Examples

• •Your forever scent just got an upgrade. Meet 'Midnight Essence'. We spent months perfecting this one. Inspired by the intoxicating allure of Le Male Elixir, we've blended rich honey, smoky tobacco, and smooth vanilla to create a scent that’s both seductive and unforgettable. This isn't just an alternative; it's your new addiction. Handcrafted, long-lasting, and made with passion. Link in bio to experience it yourself. #affordableluxury #fragrancetiktok #handcrafted
• •Ever wonder why your fragrance fades by lunchtime? It's all about concentration. Most 'designer' scents are Eau de Toilette, with about 5-15% perfume oil. Ours? We craft everything as Extrait de Parfum. That means a massive 30% concentration. More oil means more power, more longevity, and a scent that truly lasts all day. Don't pay for fancy bottles, pay for quality juice. #perfumetips #fragrance101 #beastmode
• •Love Tom Ford's Oud Wood? You'll love the price of our 'Elegant Man' even more. Get the same iconic, woody, and sophisticated scent without the £250 price tag. At Codys Fragrance, we believe great scents shouldn't break the bank. We craft our perfumes in the UK with premium ingredients for a fragrance that lasts. Get yours for just £19.99. Shop Now & Save
• •Subject: A little secret from me to you... 👀 Body Preview: We're tired of big brands overcharging you. Here's how we're making luxury scents affordable...
• •Smell like a million dollars. Not spent. High-quality, handcrafted inspired fragrances that last all day. Finally, luxury you can afford.