Brand Tone

Personal & Approachable, Passionate & Enthusiastic, Humble & Relatable, Creative & Unique

Brand Values

• •Nostalgia & Connection
• •Passion-Driven Creation
• •Quality & Customer Satisfaction
• •Accessibility
• •Individuality/Unique Artistic Style

Best Practices

• •Maintain the First-Person Voice: Continue using 'I,' 'me,' and 'Cody Here' in communications where appropriate (like blog posts, about sections, social media interactions) to keep the personal connection.
• •Inject Passion and Enthusiasm: Use words and phrases that convey genuine excitement about the subject matter (e.g., 'epic,' 'awesome,' 'cherished memories,' 'ultimate fan').
• •Embrace the 'Scribble' Narrative: Don't shy away from the unique description of his art style; it's a relatable and distinctive part of his brand story.
• •Speak the Language of the Fans: Use terminology, references, and inside jokes relevant to the gaming, anime, and pop culture communities naturally within the copy.
• •Focus on Shared Memories and Nostalgia: Frame product descriptions and promotional content around the joy and nostalgia these characters and worlds bring to fans.

Social Perception

Positive & Appreciative, Niche-Focused, Artist-Centric

Copy Examples

• •Instagram Post (New Artwork): 'BOOM! 💥 Just finished this ballpoint pen piece of [Character Name] from [Game/Anime]! So many late nights and good memories fueling this one. Hope it brings back some awesome vibes for you too! Check it out on the shop – link in bio! #codyjamesbycody #ballpointpenart #scribbleart #[charactername] #[game/anime] #fanart'
• •Website Product Description: 'Relive the epic adventures of [Game/Anime] with this unique ballpoint pen art print by Cody James. Each line is a scribble full of nostalgia, capturing the essence of [Character Name] that we all grew to love. Perfect for your game room, office, or anywhere you want a hit of pure awesome. Get yours and let the good times roll!'
• •Facebook Ad: 'Remember spending hours glued to [Game/Anime]? Cody James by Cody brings those cherished characters back to life with detailed ballpoint pen art. Unique, handcrafted, and a perfect gift for the ultimate fan (or yourself!). Shop our collection now and find your favorite memory. [Link to shop]'
• •TikTok Video Caption (showing art process): 'Just me, my trusty ballpoint pens, and a whole lotta scribbles bringing [Character Name] to life! 🤘 What character should I draw next? Let me know in the comments! #artprocess #ballpointart #codyjamesbycody #nerdart #timelapseart #[charactername]'
• •Email Newsletter Subject: '🔥 New Drops & Nostalgia Overload from Cody James by Cody!' (Body: 'Hey fellow nerds! Cody here. Just dropped some fresh ballpoint pen art on the site featuring characters from [mention a couple of new series/games]. Plus, a little throwback to some fan favorites. Come see what's new and maybe find a piece that takes you back! [Link]')