Brand Tone

Aspirational & Chic, Empowering & Confident, Conscious & Smart, Friendly & Approachable, Modern & Entrepreneurial

Brand Values

• •Sustainability/Circular Economy
• •Quality & Exclusivity
• •Accessibility to Luxury
• •Empowerment & Self-Expression
• •Community & Collaboration
• •Smart Consumption

Best Practices

• •Embrace "Smart Luxury": Consistently weave in the idea that renting is an intelligent, savvy way to experience high-end fashion. Use words like "smart," "savvy," "conscious," "innovative."
• •Speak the Language of Empowerment: Use active, confident language that inspires women to feel their best and express their individuality through fashion. Highlight versatility and confidence.
• •Champion Sustainability Authentically: Go beyond buzzwords. Briefly explain the "why" behind circular fashion – reducing waste, extending garment life, making a positive impact. Be transparent and genuine.
• •Maintain an Approachable Elegance: While showcasing luxury, ensure the tone remains welcoming and not intimidating. Use a friendly, helpful voice, especially in service descriptions and communications.
• •Visually Align Copy: Ensure the tone of the copy is reflected in the accompanying visuals. Chic, high-quality imagery that tells a story of style, confidence, and conscious consumption will amplify the written message.

Social Perception

Innovative & Modern, Eco-conscious, Stylish & Fashion-Forward, Community-Oriented (among its users), Niche but Growing

Copy Examples

• •Instagram Post (Chic & Aspirational): Unlock your dream closet. ✨ Why buy when you can adorn yourself with endless designer statements? Rent the runway, own the moment. #CoDressing #LuxuryRental #CircularFashion #BerlinStyle
• •TikTok Video Script Teaser (Empowering & Smart): CEO in the boardroom, icon at the gala. Your life demands versatility, your wardrobe should deliver. Discover smart fashion with Co-Dressing. Rent it. Rock it. Return it. #SmartFashion #BossBabe #SustainableStyle #FashionFreedom
• •Website Homepage Banner (Conscious & Approachable): Wear the change. Experience luxury fashion sustainably with Co-Dressing. Explore our curated collection to rent or buy. Your style journey, reimagined. #WearTheChange #SustainableLuxury #CoDressingBerlin
• •Facebook Ad (Community & Value-Driven): Join the Co-Dressing collective! Give your beautiful garments a new life with La Conciergerie or discover unique designer pieces to rent for your next special occasion. Fashion that’s smarter, kinder, and uniquely yours. Learn more: [Link] #FashionRental #DesignerConsignment #CircularEconomy #BerlinFashion
• •Email Newsletter Subject (Exclusive & Engaging): Be the First to Rent: New Designer Arrivals + A Note from Our Founder 💌 (Body snippet): Hello [Name], Step into the new season with unparalleled style. Our latest collection of handpicked designer pieces has just landed, ready for you to make a statement. Plus, a few words from Floriane on her journey and the future of smart, sustainable fashion...