Brand Tone

Conscious and Encouraging

Brand Values

• •Environmental Responsibility
• •Quality and Durability
• •Sustainability
• •Convenience

Best Practices

• •Always connect the product features back to the core mission of environmental responsibility. Instead of just saying "strong bags," frame it as "strong bags that protect your hands and the planet."
• •Employ words like "we," "us," and "together" to foster a sense of community and shared purpose with the customer.
• •Clearly state what the products are made of and what certifications they hold. This builds trust and reinforces the brand's commitment to quality and sustainability.
• •While addressing the serious issue of plastic waste, keep the tone optimistic. Focus on the positive impact customers can make by choosing Codirom.
• •Use friendly and relatable language where appropriate, like the "Hey there!" introduction. This makes the brand feel more human and approachable, rather than purely functional.

Social Perception

Perceived as a niche, mission-oriented, transparent, credible, and trustworthy company focused on providing sustainable alternatives for environmentally conscious consumers.

Copy Examples

• •Make every walk a walk for the planet. Our 100% compostable poop bags are strong on pickup and gentle on the Earth. 🌿
• •It’s Not Just a Poop Bag, It’s a Promise.
• •You deserve good things, and so does the Earth. That’s why our bags are designed for superior, leak-proof performance while being fully compostable. Handle your pet's waste with confidence, knowing you’re making a choice that matters.
• •Join the movement. Reduce your plastic paw-print. Shop Codirom compostable bags today.
• •We started Codirom with a simple belief: small changes can create a ripple effect of positive impact. Our compostable bags are more than just a product; they are our commitment to a healthier planet for future generations and their furry friends.