Brand Tone

Passionate & Enthusiastic, Personal & Approachable, Aspirational & Inspiring, Confident & Curated, Playful & Bold

Brand Values

• •Authenticity
• •Quality
• •Fair & Honest Pricing
• •Customer Happiness & Excellent Service
• •Individuality & Uniqueness
• •Passion
• •Personal Connection
• •Giving Back

Best Practices

• •Embrace Passionate Language: Use words that convey excitement, love for design, and enthusiasm (e.g., "dazzle," "shout your style," "sparkle," "fabulous," "treasure trove," "adventure").
• •Maintain a Personal and Approachable Voice: Even when talking about luxury, use a friendly, conversational tone. Refer to the founder's story and the team's personal involvement. Use "we" and "you" to create a direct connection.
• •Be Confidently Curated: Highlight the handpicked nature of the products and the brand's distinct style. Don't be afraid to express opinions (e.g., "Boring is a four-letter word we don't use").
• •Inject Playfulness and Boldness: Use evocative and slightly daring language that matches the "maximalist" and "glam" aesthetic. Encourage customers to be bold in their choices.
• •Focus on the "Why" (Values): Continuously weave in the brand's core values – authenticity, quality, customer happiness, individuality, and fair pricing – into the messaging, ensuring the copy reflects what Codeso Living stands for.

Social Perception

Highly Positive Customer Service, High-Quality & Unique Products, Trustworthy, Aspirational yet Accessible, Passionate Experts

Copy Examples

• •Headline: Don't Just Decorate. Dazzle. Body: Your home is your stage. At Codeso Living, we find the showstoppers – unique, glamorous pieces that shout your style from the rooftops. Ready for an encore? #GlamUpYourHome
• •Headline: Boring is a Four-Letter Word We Don't Use. Body: Life’s too short for beige. Dive into a world of vibrant color, modern elegance, and unapologetic glam. Our handpicked collections are personally curated because, like you, we believe your space should be as unique as your sparkle.
• •Headline: Your Glam Sanctuary Awaits. We're Here to Help You Find the Key. Body: Dreaming of a home that reflects your inner fabulous? Franzi and the Codeso team are your friendly guides to a more glamorous life. We’re not just selling décor; we’re building dream spaces, one stunning piece at a time. Let's chat!
• •Headline: Quality You Can See. Glamour You Can Feel. Body: We’re obsessed with quality – from the smallest shimmering accessory to the statement sofa. Each piece at Codeso Living is chosen with love and an eye for enduring style, all at prices that are as honest as our passion.
• •Headline: Unleash Your Inner Maximalist. Body: More is more, and fabulous is an understatement. Explore our treasure trove of Art Deco whispers, sophisticated glam, and pieces that tell a story. It’s not just interior design; it’s an adventure in self-expression.