Brand Tone

Authentic & Trustworthy, Empowering & Supportive, Problem-Solving & Solution-Oriented, Approachable & Friendly, Ethical & Conscious

Brand Values

• •Efficacy & Performance
• •Integrity & Transparency
• •Customer-Centricity
• •Empowerment
• •Simplicity & Practicality
• •Ethical Responsibility
• •Enterprising & Resourceful

Best Practices

• •Prioritize Honesty and Efficacy: Always lead with the product's genuine benefits and how it solves a customer's problem. Avoid over-promising. Use straightforward language that reflects the 'does what it says it will' philosophy.
• •Emphasize Ethical Values: Consistently integrate 'vegan' and 'cruelty-free' messaging where appropriate. This reinforces a core brand pillar and appeals to conscious consumers.
• •Speak from the 'Sisters'' Perspective (Implicitly or Explicitly): Maintain an approachable, relatable, and slightly informal tone that reflects the founders' journey and desire to help other women. Use 'we' to foster a connection.
• •Focus on Empowerment and Natural Vibrancy: Frame copy around making the customer feel good and enhancing their natural beauty, rather than conforming to unattainable standards. Use positive and uplifting language.
• •Engage with the Community: When responding to comments or creating Q&A content, maintain the helpful, friendly, and problem-solving tone. Actively listen and incorporate customer language or concerns into future copy.

Social Perception

Positive & Respected, Ethical Choice, Reliable & Delivers, Relatable Founders, Good for Mature Skin

Copy Examples

• •Instagram Post (Image: Before & after of VLM Mascara): Tired of mascaras that promise the world but deliver clumps and smudges? So were we. That's why we created CODE VLM – your go-to for lashes that are genuinely longer, fuller, and stay put all day. Vegan, cruelty-free, and made to make you feel amazing. Swipe to see the difference real results make. #CODEBeautiful #RealResults #VeganMascara #ProblemSolved
• •Email Subject Line: Finally! Beauty that truly works (and feels good too). Email Body Snippet: Forget fussy routines and products that don't deliver. At CODE Beautiful, we believe in straightforward, effective beauty that empowers you to feel your most vibrant. Our founders, two sisters fed up with the hype, created a line of vegan and cruelty-free essentials that do exactly what they promise. Ready to simplify your beauty and amplify your confidence?
• •Product Page Description (CODE LLE Lid Lift Enhance): Wake up tired eyes instantly. Our CODE LLE Lid Lift Enhance isn't just a concealer; it's your secret weapon against heavy lids and dullness. This multi-tasker primes, conceals, and brightens, all while being gentle on your skin. Lift, smooth, and radiate confidence – because effective beauty should be simple. Vegan and always cruelty-free.
• •Facebook Ad (Carousel showing different women using the products): Real women, real results, real beauty. CODE Beautiful was born from a desire for makeup that works as hard as you do. From our best-selling VLM mascara to our skin-loving Lid Lift Enhance, every product is designed to solve a problem and help you feel fantastic. Cruelty-free, vegan, and created with you in mind. Discover your CODE. #CODEBeautiful #EthicalBeauty #MakeupThatWorks
• •TikTok Video Script (Founder speaking directly to camera): Let's be honest, how many half-used products are cluttering your makeup bag because they just didn't work? We get it! That’s why at CODE Beautiful, we only create problem-solving beauty that genuinely delivers. Like our [mention specific product, e.g., NBD Brow Definer] – it’s all about defined, natural-looking brows without the fuss. Plus, it's vegan and cruelty-free, because looking good should feel good too. Try it and tell us what you think! #CODEBeautiful #ProblemSolvingBeauty #VeganMakeup #FounderStory