Brand Tone

Confident & Bold, Aspirational & Premium, Provocative & Edgy, Energetic & Youthful

Brand Values

• •Self-Expression
• •Confidence and Empowerment
• •Quality & Style
• •Community & Inclusivity

Best Practices

• •Lead with Confidence: Start captions, headlines, and descriptions with bold, declarative statements. Use active voice and strong verbs. Avoid passive or hesitant language.
• •Focus on the Feeling, Not Just the Feature: Instead of just saying "comfortable fabric," describe the feeling of wearing it— "a second skin," "the confidence to move," or "effortless style."
• •Embrace the LA Vernacular: Incorporate words and concepts associated with Los Angeles culture—"spotlight," "golden hour," "unforgettable nights," "the scene"—to reinforce the brand's identity.
• •Use Aspirational and Exclusive Language: Words like "premium," "elevate," "signature," and "exclusive" reinforce the high-quality perception of the brand and make the customer feel like part of a select group.
• •Keep it Short, Punchy, and Visual: Especially for social media, prioritize concise and impactful copy. Let the bold visuals do most of the talking and use text to deliver a powerful, memorable message that complements the imagery.

Social Perception

Generally positive, with praise for quality, fit, and design. Well-regarded within its target demographic (gay club scene, fashion-forward men) and associated with LA nightlife. Has limited mainstream recognition, and its name can cause search confusion.

Copy Examples

• •Don't just show up. Arrive. The sun hits different when your style is on point. Our new swimwear collection is engineered for golden hours and unforgettable nights. Own the moment. #Code11LA #LAStyle #Swimwear
• •Your Foundation of Confidence. This isn't just underwear. It's the first decision you make to own your day. Crafted from premium, breathable fabric that moves with you, our signature briefs provide ultimate support and an impeccable fit. Feel the difference.
• •The Night Is Calling. Answer It. 48 hours only. Get 25% off the collections that were born for the spotlight. This is your sign to elevate your look. Don't wait—the best styles never do.
• •The dress code is you. Make it count. 🔥 #Code11LosAngeles #Nightlife #MensFashion #GetReadyWithMe
• •Style Is A Language. Speak Boldly. In a city of icons, your style is your signature. CODE 11 LOS ANGELES creates premium apparel for the unapologetic man. Designed in LA, worn by those who command attention. Discover the code.