Brand Tone

Humorous and Playful, Fun and Unique, Friendly and Approachable, Enthusiastic and Positive

Brand Values

• •Fun and Joy
• •Originality and Creativity
• •Self-Expression and Individuality
• •Comfort
• •Environmental Consciousness (emerging)

Best Practices

• •Embrace the Pun: Don't shy away from puns and wordplay related to your product themes (fish, food, etc.). This is a core element of Coddies' humorous appeal.
• •Keep it Light and Upbeat: Ensure all copy, from website text to social media captions and customer service interactions, maintains a positive, fun, and enthusiastic tone.
• •Be Boldly Unique: Reinforce the idea of individuality and daring to be different. Use language that encourages self-expression through the brand's quirky products.
• •Engage with Humor: When interacting with customers online, use humor appropriately. Respond to comments and messages in a friendly, playful manner that reflects the brand's personality.
• •Visual and Verbal Harmony: Ensure the playful tone of the copy is consistently matched by equally fun and vibrant imagery and videography in all marketing materials and on the website.

Social Perception

Novelty and Gag Gifts, Conversation Starters, Comfortable for Casual Wear, Appeals to a Sense of Humor, Cult Following, Positive Customer Reviews

Copy Examples

• •Headline: "Warning: May Cause Uncontrollable Smiles. Our new [Product Name] are here to make your feet ridiculously happy!"
• •Social Media Post: "Life's too short for boring shoes. Reel in the compliments with our O-FISH-AL Coddies Fish Flip Flops! Tag a friend who needs to step up their footwear game! #Coddies #FishFlops #UniqueStyle #FunFeet"
• •Product Description Snippet: "Tired of blending in? Our [Product Name] are designed for those who dare to be different. Not only are they outrageously fun, but they're also surprisingly comfy. Go on, give your feet the personality they deserve!"
• •Email Subject Line: "Your Feet Called, They're Bored. (We've Got the Cure!)"
• •Ad Copy: "From bread loafers that'll make you a toast-setter to fish clogs that are o-fish-ally awesome, Coddies brings the fun to your footwear. Perfect for gifting, or just treating your own two feet to a splash of weird and wonderful. Shop the collection now and get ready to make waves! [Link]"