Brand Tone

Humorous, Playful, Quirky, Unconventional, Friendly, Approachable, Enthusiastic, and Positive

Brand Values

• •Fun & Joy
• •Creativity & Imagination
• •Comfort
• •Self-Expression & Uniqueness
• •Making a Statement/Conversation Starter
• •Giving Back (Marine Conservation)

Best Practices

• •Embrace the Pun: Make puns a go-to. Create a "pun bank" related to fish, food, and other Coddies themes to keep them fresh and readily available. The more "dad joke" the better, in a clever way.
• •Keep it Light and Playful: Avoid overly formal or technical language. The voice should always feel approachable, fun, and a little bit silly.
• •Focus on Fun and Uniqueness: Continuously highlight what makes Coddies different – the joy, the laughter, the head-turning designs. Use words like "wacky," "wild," "unique," "hilarious."
• •Incorporate Storytelling (The "Why"): Briefly weave in the brand's origin story (inspired by a desire to shake up boring footwear) and its mission (to make people smile and support ocean causes). This adds depth to the fun.
• •Engage with Enthusiasm: Use exclamation points (judiciously!), vibrant adjectives, and a generally upbeat and enthusiastic tone that reflects the excitement the brand wants customers to feel.

Social Perception

Novelty & Gag Gifts, Fun & Amusing, Surprisingly Comfortable, Attention-Grabbing & Unique, Quirky Fashion Choice

Copy Examples

• •Headline: Stop fishing for compliments. Get Coddies and reel them in! Body: Tired of blending in? Our Fish Flip Flops are guaranteed to make a splash wherever you go. Warning: may cause uncontrollable giggles and extreme comfort.
• •Social Media Post: Current mood: Loafing around in maximum comfort. Our Bread Loafers aren't half-baked – they're fully awesome. Get your pair before they're toast! #Coddies #BreadLoafers #ComfyKicks
• •Product Description Snippet (for new animal slippers): Unleash your inner wild (or mildly domesticated) thing! Our new [Animal] Slippers are so ridiculously cozy, you'll want to hibernate in them all year. Perfect for prowling the living room or just being sofa king cool.
• •Email Subject Line: Something FIN-tastic just swam into your inbox! 🐟 Email Body Teaser: Ready to upgrade your footwear game from drab to fab-u-GLOWS? Dive into our latest collection of Coddies – because life’s too short for boring shoes!
• •Ad Copy for Holiday Season: Don't be a Grinch, give the gift of giggles! Coddies: The O-FISH-ALLY most un-fir-gettable present under the tree. Perfect for Secret Santa, stocking stuffers, or just because you're awesome.