Brand Tone

Informative, transparent, passionate, committed, community-focused, and friendly.

Brand Values

• •Natural & Sustainable
• •Efficacy & Innovation
• •Cruelty-Free & Animal Lovers
• •Transparency
• •Authenticity & Inclusivity
• •Empowerment

Best Practices

• •Reference clinical results, awards, and scientific innovation to build credibility.
• •Emphasize real beauty and avoid overly aspirational or unrealistic claims.
• •Celebrate natural beauty and individuality.
• •Reinforce the 'No Nasties, No Lies' principle.
• •Highlight the commitment to natural, biodegradable, and vegan ingredients, as well as sustainable practices.

Social Perception

Cocunat is generally perceived as a trustworthy and high-quality brand in the natural cosmetics space. Customers value the effectiveness of the products, especially for specific concerns like curly hair or anti-aging. The 'toxic-free,' vegan, and cruelty-free aspects strongly resonate with ethically conscious consumers. The brand is seen as innovative and a leader in the 'clean beauty' movement. Positive customer service experiences are frequently mentioned.

Copy Examples

• •Your healthiest skin and hair start here.
• •Share your journey, discover tips, and embrace beauty that’s as honest as it is effective.
• •Our innovative, award-winning formulas are designed to nourish, rejuvenate, and let your unique beauty shine at every age.
• •Good for your hair, great for the Earth, and always cruelty-free.
• •Feel the Cocunat difference.