Brand Tone

Elegant & Luxurious, Whimsical & Charming, Personal & Passionate, Contemporary & Timeless, Nurturing & Homely

Brand Values

• •Quality Craftsmanship
• •Luxury & Premium Materials
• •Timeless Design & Style
• •Heritage & Tradition
• •Customer Delight & Bespoke Service
• •Creativity & Individuality

Best Practices

• •Embrace Evocative Language: Use descriptive adjectives that convey luxury, charm, and quality (e.g., "exquisite," "meticulous," "delicate," "timeless," "cherished," "iconic," "sumptuous").
• •Highlight Heritage and Craftsmanship: Consistently mention "handmade in Somerset," "Liberty fabric," and the "heirloom quality" to reinforce brand values.
• •Tell the Story: Weave in the brand's origins and the passion behind the products where appropriate, fostering a personal connection.
• •Focus on the Feeling: Describe not just the product, but the feeling it evokes – comfort, joy, elegance, nostalgia, the warmth of home.
• •Maintain Visual & Verbal Harmony: Ensure the tone of the copy aligns seamlessly with the brand's elegant and whimsical visual identity (as seen on Instagram and their website). Images and text should tell the same story.

Social Perception

Highly Regarded for Quality and Aesthetics, Aspirational yet Cherished, Associated with British Heritage and Style, Trusted for Children's Luxury, Positive Online Sentiment

Copy Examples

• •Instagram Post (Image: Beautifully layered bed with Coco & Wolf Liberty print bedding): Dream in florals. ✨ Our handmade Liberty fabric bedding transforms your sleep space into a haven of timeless elegance and comfort. Each piece, a future heirloom. #CocoAndWolf #LibertyFabric #LuxuryBedding #HandmadeHome #BritishDesign
• •Product Description (for a child's dress): Twirls of joy in timeless Liberty print. Our [Dress Name] is lovingly handmade in Somerset, designed for precious moments and crafted to be cherished. Soft Tana Lawn™ cotton keeps your little one comfortable, while the classic [Print Name] design sparks pure delight. #CocoAndWolfKids #LibertyForLittles #HeirloomClothing #MadeInEngland
• •Email Newsletter Subject: New Arrivals: Wrap Your Home in Liberty's Embrace 🌸 (Body Snippet): Dear [Customer Name], Discover the latest treasures from the Coco & Wolf studio. From exquisitely soft bedding to charming homewares, each piece is a testament to British craftsmanship and the enduring beauty of Liberty fabric. Create a home that tells your story. [Link to New Arrivals]
• •Facebook Ad (Carousel of homeware items): Elegance, handmade. ✨ Coco & Wolf brings the iconic charm of Liberty fabrics to your home. Discover unique, heirloom-quality pieces, meticulously crafted in our Somerset studio. From statement cushions to delightful table linens, add a touch of timeless British style to every room. Shop now and cherish forever. #CocoAndWolfHome #LibertyPrintDecor #ArtisanMade #LuxuryLifestyle
• •Website Banner (Homepage): Coco & Wolf: Weaving Liberty's Legacy into Heirlooms for Your Home. Handmade with love in Somerset. [Shop Bedding] [Shop Homeware] [Shop Children]