Brand Tone

Professional and Expert, Trustworthy and Reliable, Customer-Centric and Appreciative, Helpful and Solution-Oriented, Respectful (of clothing and memories)

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Preservation and Sustainability
• •Accessibility and Convenience
• •Problem Solving

Best Practices

• •Prioritize "Quality" and "Skill": Always use language that reflects expertise, precision, and high-quality craftsmanship (e.g., "meticulous," "expert," "skilled artisans," "precise alterations," "beautiful finish").
• •Emphasize "Care" and "Preservation": Highlight the emotional aspect of clothing – the memories and sentimental value. Use phrases like "cherished garments," "treasured items," "bring memories back to life."
• •Maintain a "Helpful and Solution-Oriented" Tone: Frame services as solutions to customer problems (e.g., "don't let a tear sideline you," "we find solutions for"). Ensure communication is clear, supportive, and guides the customer easily through the process.
• •Be "Trustworthy and Transparent": Clearly explain the process, what can be achieved, and manage expectations. Use customer testimonials and before/after examples to build confidence.
• •Showcase "Appreciation and Customer Focus": Use a polite, respectful, and appreciative tone in all communications. Make it clear that customer satisfaction and their individual needs are paramount (e.g., "we value communication with our customers," "your vision").

Social Perception

CoCoton is perceived as a highly skilled, reliable, and trustworthy clothing alteration and remake service. Customers view them as experts who deliver high-quality, beautiful finishes, often making altered garments look like new or custom-made. They are seen as a go-to service for difficult alterations, particularly for items like school uniforms with specific requirements, where other services might be more expensive or less capable. The online ordering process and communication (especially via LINE) are well-regarded for their ease and responsiveness. There's a strong appreciation for their ability to preserve sentimental clothing and provide solutions that save customers money compared to purchasing new items or using more expensive local_retailers. The brand is associated with meticulous work and customer care.

Copy Examples

• •Headline: Cherished Memories, Expertly Restored. Body: Don't let a tear or a changed size sideline your favorite garments. At CoCoton, our skilled artisans treat every piece with care, meticulously bringing your treasured clothing back to life. Experience the CoCoton difference.
• •Headline: Beyond Repair? We See Potential. Body: That outdated dress or ill-fitting jacket holds possibilities. CoCoton specializes in creative remakes and precise alterations, transforming your clothes to perfectly suit your style and needs. Let's discuss your vision.
• •Headline: The Perfect Fit, Effortlessly Achieved. Body: From simple hem adjustments to complex resizing, CoCoton offers expert alterations with a focus on quality and precision. Our easy online service and clear communication ensure a seamless experience. Rediscover the joy of perfectly fitting clothes.
• •Headline: School Uniforms? Sorted. Body: We understand the specific needs of school uniform alterations, from precise length adjustments to maintaining details like emblems. Trust CoCoton for a reliable, high-quality finish that keeps students looking smart.
• •Headline: More Than Stitches – It's a Second Life for Your Wardrobe. Body: At CoCoton, we believe in the enduring value of your clothes. Our alteration and remake services are a sustainable choice, helping you reduce waste and enjoy your favorite pieces for longer. Give your garments the expert care they deserve.