Brand Tone

Empowering, Celebratory, Inclusive, Community-Focused, Nurturing, Supportive, Informative, Trustworthy, Aspirational, Indulgent, Accessible, Authentic, Relatable

Brand Values

• •Empowerment of Women of Color
• •Self-Care & Wellness
• •Discovery & Curation
• •Inclusivity & Representation
• •Support for BIPOC & Women-Owned Brands
• •Value & Affordability
• •Authenticity & Trust

Best Practices

• •Center Your Audience: Always write to and for women of color. Use language that resonates with their experiences and acknowledges their specific beauty needs. Avoid generic beauty speak.
• •Embrace Empowering Language: Use verbs and adjectives that uplift, celebrate, and inspire confidence (e.g., radiate, discover, unleash, celebrate, own your glow, magic).
• •Highlight the "Why": Connect products to the core values of self-care, discovery, and empowerment. Explain how these products contribute to a better self-care routine or help them discover their next holy grail.
• •Foster Community & Inclusivity: Use inclusive pronouns ("we," "us," "our tribe") and ask questions to encourage interaction. Make your audience feel like part of a supportive and understanding community.
• •Maintain Authenticity & Trust: Be transparent, share the passion behind the brand (perhaps through the founder's voice at times), and ensure claims are backed by the quality of the curated products. Storytelling can be a powerful tool here.

Social Perception

COCOTIQUE is generally perceived positively as a valued resource, an exciting discovery platform, good value for money, a champion of inclusivity, focused on self-care, and fostering customer service & community.

Copy Examples

• •✨ Unbox your monthly dose of magic! ✨ Discover 5-8 deluxe & full-size beauty treasures, lovingly curated for women of color. Because self-care isn't a luxury, it's your superpower. Tap to join the #COCOTIQUE tribe! #BeautyForWOC #SelfCareJourney #SubscriptionBox
• •Tired of beauty products that miss the mark? COCOTIQUE delivers the best in beauty, self-care, and wellness, handpicked for YOUR skin tone and hair texture. Celebrate YOU, every month. Subscribe today and save 15% on your first box! Learn more: [Link] #COCOTIQUE #BlackGirlMagic #BeautySubscription #InvestInYourself
• •Discover. Indulge. Empower. COCOTIQUE: Your premier beauty and self-care ritual, celebrating women of color with deluxe products delivered monthly. #LoveCOCOTIQUE
• •👑 Your Throne Awaits: Peek Inside Your [Month] COCOTIQUE Box! *(Email Body Snippet):* Hey COCOBelle, get ready to pamper yourself like the queen you are! This month's COCOTIQUE box is packed with essentials to help you glow from the inside out, featuring incredible brands that understand and celebrate your unique beauty...
• •Self-care Sunday just got an upgrade! 💅🏾💄 What #COCOTIQUE goodies are you indulging in today? We love seeing how you make time for YOU. Share your moments! #WOCBeauty #SelfCareNecessity #BeautyBox