Brand Tone

Personal & Passionate, Helpful & Accommodating, Appreciative & Grateful, Nostalgic & Classic, Quality-Conscious & Meticulous

Brand Values

• •Craftsmanship & Quality
• •Customer Satisfaction & Personalization
• •Authenticity & Uniqueness
• •Passion
• •Transparency

Best Practices

• •Always Infuse Personality: Continue to use "I" and share Gordana's voice where appropriate, especially in blog posts, social media interactions, and email newsletters. This reinforces the personal, one-woman-brand aspect.
• •Emphasize 'Handmade' and 'Quality': Consistently use terms like "handmade," "handcrafted," "quality fibers," "meticulous detail," and "made with care" in product descriptions and marketing materials.
• •Maintain a Nostalgic Lexicon: Use words and phrases that evoke the retro and vintage feel, such as "timeless," "classic," "mid-century inspired," "glamour," and "elegance."
• •Show Gratitude and Engage Personally: Continue the practice of personally thanking customers for reviews and engaging with comments on social media in a warm and appreciative manner.
• •Visual Consistency: Ensure all photography and visual content on the website and social media align with the vintage, high-quality, and personal aesthetic of the brand.

Social Perception

Highly Regarded for Quality, Trusted & Reliable, Unique & Special, Excellent Customer Service, Supportive of Small Business

Copy Examples

• •Headline: "Step Back in Time. Slip into Elegance. Discover your perfect handmade retro lingerie piece, crafted with passion, just for you."
• •Product Description Snippet: "Lovingly handmade in our Croatian studio, the 'Greta' garter belt isn't just lingerie; it's a whisper from a more glamorous era. Created with the finest materials and an obsession for detail, because you deserve timeless quality."
• •Social Media Post: "Feeling nostalgic for true craftsmanship? ✨ Each Coco'sRetroCloset piece is designed and sewn by me, Goga, pouring years of passion into every stitch. Let's create something beautiful together! #RetroLingerie #HandmadeWithLove #VintageStyle"
• •About Us Snippet: "From a dream whispered among fabrics to a full-time passion, Coco'sRetroCloset is my heart's work. I’m Goga, and for over 20 years, I've been dedicated to crafting exquisite, retro-inspired lingerie that makes you feel utterly fabulous. Thank you for being part of this journey."
• •Email Subject Line: "A Touch of Vintage Glamour, Made Just For You ✨"