Brand Tone

Friendly, Caring, and Passionate

Brand Values

• •Animal Welfare
• •Family
• •Quality Coffee
• •Community/Giving Back
• •Ethical Sourcing

Best Practices

• •Always Circle Back to Core Values: Ensure that messaging, where appropriate, subtly or overtly reinforces the commitment to animal welfare, quality, and the "family" feel of the brand.
• •Use "We" and Inclusive Language: Foster a sense of community by using "we" when talking about the brand and its mission. Address the customer in a friendly, direct manner ("you," "your").
• •Tell Stories: Continue to leverage the founding story of Coco and potentially share stories of the shelters or animals they are helping (with permission). Personal anecdotes connect on an emotional level.
• •Maintain a Warm and Positive Voice: Even when discussing serious topics like animal rescue, keep the overall tone hopeful and positive, emphasizing the good that is being done through coffee sales.
• •Be Authentic and Transparent: Clearly communicate the brand's mission and how purchases contribute to the cause. Ensure product descriptions are accurate and reflect the quality an "ethically produced" coffee lover would expect.

Social Perception

Customers likely perceive Coco's Beans as a brand that offers good coffee with the added benefit of supporting a charitable cause (animal welfare). The personal story of Coco likely resonates positively with animal lovers. The unique coffee names (e.g., "Duke's Whiskey Barrel Aged," "Dexter's 6 Bean Espresso") add a touch of personality and memorability.

Copy Examples

• •Headline: Sip, Smile, Support a Paw. Every Cup Gives Back. Body: At Coco's Beans, we believe great coffee tastes even better when it makes a difference. That's why a portion of every bag you buy helps animal shelters find forever homes for furry friends. Brew good, do good.
• •Product Spotlight (e.g., Duke's Whiskey Barrel Aged): Headline: Unleash Bold Flavor: Duke's Whiskey Barrel Aged Coffee. Body: For the adventurous coffee lover (and the whiskey admirer!). Our carefully aged beans offer a uniquely smooth, rich taste with a hint of whiskey warmth. It’s not just coffee, it’s an experience. Inspired by cherished family traditions.
• •Instagram Post: Image: A cozy shot of a coffee mug, perhaps with a pet nearby. Caption: Sunday mornings, warm coffee, and the love of a furry friend. ❤️☕ What’s in your Coco's Beans cup today? P.S. Every sip helps us support amazing animal rescues! #CocosBeans #CoffeeForACause #AnimalLovers #EthicallySourcedCoffee
• •About Us Snippet: Headline: More Than Just Coffee, We're Family. Body: Inspired by our own rescue pup, Coco, we set out to blend our two biggest loves: amazing coffee and helping animals in need. Join the Coco's Beans family and taste the passion in every ethically sourced cup.
• •Promotional Email Subject: A Treat for You, A Brighter Future for Them 🐾 Body: Enjoy [Discount Percentage]% off your next Coco's Beans order! Indulge in our high-quality, ethically produced coffees and know that you're warming more than just your own heart. A portion of every sale goes directly to supporting animal shelters.