Brand Tone

Friendly and Approachable, Youthful and Trendy, Enthusiastic and Passionate, Community-Oriented

Brand Values

• •Handmade Quality & Craftsmanship
• •Family
• •Customer Satisfaction
• •Personalization and Customization
• •Supporting Small Business
• •Joy and Happiness

Best Practices

• •Embrace Emojis and Youthful Language: Incorporate relevant emojis (💖, ✨, 🛍️) and contemporary slang or phrases where appropriate to maintain a youthful, energetic feel, especially on social media.
• •Tell Your Story Consistently: Weave in elements of the brand's origin story – the sister duo, family involvement (especially Papa Coco), and the "handmade with love" aspect – to reinforce authenticity and approachability.
• •Use an Enthusiastic and Positive Voice: Convey genuine excitement for the products and gratitude towards customers. Use exclamation points and positive adjectives to reflect this passion.
• •Encourage Interaction and Community: Actively ask questions, run polls, feature user-generated content, and use community-building hashtags (#cocosbeadsandco, #shopsmall) to foster engagement.
• •Keep it Personal and Relatable: Write as if you're talking to a friend. Share behind-the-scenes glimpses and personal anecdotes (where appropriate) to humanize the brand and make it more relatable.

Social Perception

Positive and Supportive, Seen as a Passion Project, Associated with Youthful Trends, Trustworthy, Engaging

Copy Examples

• •Instagram Post: "Stack 'em up! 💖✨ Your arm party just got a major upgrade with our newest arrivals! Which Coco's Beads and Co. pieces are you rocking today? Tag us in your stackfies! #cocosbeadsandco #armparty #handmadejewelry #shopsmall"
• •TikTok Video Caption (showing order packing): "Sending out some happy mail! 🛍️ So much love (and a little bit of sparkle!) packed into every order. Thanks for letting us be a part of your style! Who’s next?! 😉 #cocosbeadsandco #packanorderwithme #smallbizlove #beadedbracelets #customjewelry"
• •Website Homepage Banner: "Handmade with 💖 by our family, for YOU! Discover unique beaded treasures and build your dream stack. Free shipping on orders $50+! [Shop Now Button]"
• •Facebook Ad: "Life’s too short for boring jewelry! 😉✨ Design your own custom Coco's Beads and Co. bracelet or explore our best-selling stacks. Perfect for gifting (or treating yourself – we won’t tell!). Shop now and support a small, family-run business! #cocosbeads #custombracelets #giftideas #supportsmall"
• •Email Newsletter Snippet: "Hey Sparkle Squad! ✨ Get ready to fall in LOVE! Our latest collection just dropped, and it's packed with all the colorful, stackable goodness you adore. Plus, a little peek at what Papa Coco’s been beading up in the workshop! 😉 [Link to New Collection]"