Brand Tone

Friendly, Youthful, Genuine, Appreciative, and Community-Focused

Brand Values

• •Handmade Quality
• •Customization and Personalization
• •Customer Satisfaction
• •Supporting Small Business
• •Family and Connection
• •Joy and Creativity

Best Practices

• •Develop a "Brand Voice" Document: Outline key personality traits (e.g., "Friendly, Youthful, Genuine, Appreciative"), common phrases/emojis (✨, 🛍️, 💖, "Happy Stacking!"), and things to avoid (overly formal language, generic statements). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Coco's Beads and Co appeals to a younger demographic that appreciates trends, personalization, and supporting small businesses. Tailor language and references accordingly.
• •Tell Your Story Consistently: Weave in elements of the brand's origin, the handmade process, and the family/team aspect across different platforms. This reinforces authenticity and connection.
• •Engage Authentically: Respond to comments and messages in the established brand voice. Use a personal touch, addressing customers by name when possible, and showing genuine appreciation.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visual style of the website and social media (bright, clean, product-focused, with personal touches). A playful caption should accompany a playful image or video.

Social Perception

Positive, Engaged Community, Trendy and Desirable, Trustworthy Small Business, Good Quality for Price

Copy Examples

• •✨ Get ready to sparkle! ✨ Our NEW collection just dropped, and it’s packed with fresh designs handmade with all the love right here at Coco's HQ (with a little help from Papa Coco! 😉). Which piece will tell YOUR story? Tap the link in bio to shop small & find your new favorite! #cocosbeadsandco #handmadejewelry #newcollection #shopsmall #braceletstacks
• •Packing up some sunshine for Sarah! ☀️ She chose The Allison stack and a custom ‘SMILE’ bracelet – amazing choices! 😍 We love seeing what unique combos you create. Thank YOU for supporting our dream! Who’s next?! #cocosbeadsandco #packanorderwithme #customjewelry #handmadebracelets #smallbizlove
• •Hey HTX! 🤘 Game Day just got a whole lot cuter! 🏈✨ Show your team spirit with our custom Game Day bracelets – handmade by your fellow Aggie-owned Coco's Beads and Co! Order yours today and let’s see those stacks at the next game! #cocosbeads #htx #gamedayjewelry #aggieowned #custombracelets #supportlocal
• •Your Story, Your Stack. ✨ Handmade with Love, Just for You. Explore Custom Bracelets by Coco's Beads and Co.
• •From a sisterly craft project to your favorite bracelet stack! 💖 At Coco's Beads and Co, every bead is a part of our story – and we love that you're a part of it too! This week, Hannah (our chief designer!) shares a peek into how your custom pieces come to life... [Link to Blog/Video]. Thanks for being on this journey with us! #behindthebeads #cocosstory #handmadecommunity