Brand Tone

Considerate & Empathetic, Innovative & Pioneering, Passionate & Purposeful, Stylish & Chic, Approachable & Friendly

Brand Values

• •Comfort
• •Style & Quality
• •Innovation
• •Sustainability & Ethical Responsibility
• •Empowering Women
• •Customer-Centricity

Best Practices

• •Emphasize "Comfortable Empowerment": Always link the physical comfort of the shoes to the feeling of confidence and empowerment it gives the wearer. Use words that evoke both physical ease and inner strength (e.g., "effortless," "supportive," "liberating," "confident").
• •Highlight Innovation with Purpose: When discussing new designs or materials (especially sustainable ones), frame it not just as a feature but as part of the brand's ongoing mission to provide better, more responsible choices for women and the planet. Connect innovation to solving real needs.
• •Maintain an Approachable, Considerate Voice: Write as if you're speaking to an intelligent friend. Acknowledge her busy life and her desire for quality and style that doesn't compromise her well-being. Use "we" and "you" to foster a direct connection.
• •Weave in the "Hand-Crafted" and "Quality Materials" Narrative: Subtly remind the audience of the care and quality that goes into each pair. This reinforces the value proposition and justifies the premium positioning. Mention specific materials like "premium leathers," "plant-based cactus leather," or "recycled cork" where appropriate.
• •Infuse with Quiet Sophistication and Timeless Style: While friendly, avoid overly casual slang. The tone should reflect the chic, timeless aesthetic of the products. Use descriptive language that appeals to a sense of understated luxury and enduring style (e.g., "elegantly designed," "versatile classics," "modern essentials").

Social Perception

Highly Praised for Comfort, Stylish and Versatile, Innovative and Practical, Good Quality and Value, Positive Customer Service Experience, Growing Appreciation for Sustainability Efforts, Seen as a Trustworthy, Boutique Brand

Copy Examples

• •Headline: Step into Your Power. Effortless Style, Uncompromising Comfort. Body: Designed for the woman who does it all, Cocorose London blends innovative comfort with timeless chic. Our latest collection, featuring sustainable cactus leather, lets you tread lightly on the planet without sacrificing an ounce of style. Discover footwear that works as hard as you do. #CocoroseLondon #SustainableStyle #ComfortReimagined
• •Headline: From Foldable Flats to Future-Forward Trainers: Innovation You Can Wear. Body: We started by reinventing the shoe. Now, we're redefining sustainable luxury. Experience the legendary comfort of Cocorose London, crafted with passion and purpose. Because you shouldn't have to choose between feeling good and looking great. #FootwearWithPurpose #CocoroseInnovation #VeganLeather
• •Headline: Meet Your New Sole Mate: Hand-Crafted Comfort for 24/7 Living. Body: Life’s a journey, and your shoes should make every step a pleasure. Cocorose London offers exquisitely comfortable, stylish footwear, from our iconic foldable ballet flats to our game-changing trainers. Feel the Cocorose difference. #LuxuryComfort #HandcraftedGoodness #CocoroseEveryday
• •Headline: Beyond the Heel: Empowering Women, One Comfortable Step at a Time. Body: At Cocorose London, we believe comfort is confidence. Our award-winning designs are considerately created for your on-the-go lifestyle, empowering you to move through your day with grace and ease. Join the Cocorose family. #ConsiderateDesign #EmpoweredWomen #StylishFlats
• •Headline: The Secret to Effortless Days? It’s in the Shoes. Body: Tired of compromising? Cocorose London delivers beautifully crafted shoes that marry luxurious comfort with sophisticated style. Our commitment to quality materials and innovative design means you can finally have it all. Explore the collection and feel the joy of truly comfortable footwear. #CocoroseLondon #ChicComfort #InvestInYourFeet