Brand Tone

Comfort-focused, Reassuring, Innovative, Customer-centric, Trustworthy, Practical, Functional, Aspirational yet Accessible.

Brand Values

• •Comfort (especially Sleep Quality)
• •Quality and Craftsmanship
• •Innovation
• •Customer Satisfaction
• •Versatility and Practicality
• •Fairness and Transparency

Best Practices

• •Always Prioritize Comfort and Sleep Quality in Messaging: Every piece of copy, from product descriptions to social media posts, should reinforce the core promise of a comfortable night's sleep. Use evocative language that speaks to rest, luxury, and rejuvenation.
• •Maintain a Reassuring and Knowledgeable Voice: Position the brand as experts in sleep and sofa bed design. Address potential customer concerns (like mattress thinness or difficult mechanisms) proactively by highlighting Cocoon's innovative solutions. The association with a trusted voice like Richard Osman should be leveraged to enhance this.
• •Emphasize Practicality and Ease of Use: Clearly communicate the functional benefits – space-saving designs, easy transformation, storage solutions. Use straightforward language that makes these benefits easily understandable.
• •Showcase Social Proof and Customer Satisfaction: Regularly feature positive customer testimonials, reviews, and high satisfaction ratings to build trust and credibility. This reinforces the brand's customer-centric value.
• •Be Consistent Across All Channels: Ensure the tone – comfort-focused, reassuring, innovative, practical, and slightly witty/familiar – is consistently applied across the website (once accessible), social media, advertising, email marketing, and customer service interactions. Develop internal brand voice guidelines for all content creators.

Social Perception

Generally perceived as a provider of high-quality, comfortable, and innovative sofa beds. Considered a premium brand and problem solver. Reputation is growing, but there are mixed customer service experiences.

Copy Examples

• •Headline: End the Compromise. Discover the Sofa Bed That’s a Dream Bed. Body: Tired of apologising for your guest bed? The Cocoon Sofa Bed was born from a simple idea: a sofa bed that’s as luxurious for sleeping as it is for sitting. With our deep pocket sprung mattress and effortless one-touch transformation, offer your guests (or yourself!) the gift of a truly restful night. Style by day, sanctuary by night.
• •Headline: Small Space? Big Comfort. Unfold a Better Night's Sleep. Body: Don't let limited space limit your comfort. Our Cocoon Sofa Beds are ingeniously designed to maximize your living area without sacrificing an inch of sleep quality. Featuring innovative space-saving designs and our signature deep mattress, it's the smart solution for modern living. Easy to open, easier to love.
• •Headline: The Secret to a Happy Guest? A Cocoon Sofa Bed. (Shhh, it’s really comfortable). Body: Be the host everyone raves about. Our sofa beds aren’t just furniture; they’re an experience. We've obsessed over creating the perfect sleep surface, integrating a sumptuous pocket sprung mattress that rivals a traditional bed. Plus, with a touch of wit from our voice, Richard Osman, enjoying your home has never sounded so good.
• •Headline: From Sofa to Slumber in Seconds. Zero Hassle, Maximum Bliss. Body: Forget clunky mechanisms and paper-thin mattresses. Cocoon Sofa Beds redefine ease-of-use with our one-touch opening system. Transform your living room into a welcoming guest suite effortlessly. Because a great night’s sleep shouldn’t be hard work.
• •Headline: Invest in Rest. The Cocoon Sofa Bed – Quality Sleep That’s Beautifully Disguised. Body: We believe a sofa bed should be a joy to use, whether you're lounging or snoozing. That’s why we’ve poured our passion into every stitch and spring. Experience the Cocoon difference: premium materials, innovative design, and the promise of truly deep, restorative sleep. It’s not just a sofa bed; it’s a Cocoon.