Brand Tone

Heartfelt & Artisanal.

Brand Values

• •Uniqueness and Personalization
• •Craftsmanship and Quality
• •Creating Memories
• •Local Belgian Identity

Best Practices

• •Always emphasize the artisanal nature of the products. Use words like "handcrafted," "artisanal," "studio-made," and "made with love" to reinforce this core value.
• •Frame products not just as items, but as part of a larger memory. Connect a baby gift to a "welcome home," a wedding item to a "love story," and a decor piece to "creating a sanctuary."
• •Employ adjectives that evoke feeling and quality, such as "soft," "delicate," "thoughtful," "cherished," and "timeless." This maintains the heartfelt tone.
• •The copy should mirror the visual identity. Keep sentences clear, concise, and elegant. Avoid overly corporate or sales-heavy language that would conflict with the artisanal feel.
• •Mentioning that items are "made in Belgium" can be a key differentiator. It adds a layer of authenticity and appeals to customers interested in the origin of their products, enhancing the brand's unique story.

Social Perception

The public perception of Cocoomade, though limited in scope, appears to be that of a charming and specialized boutique. The professional branding collaboration indicates it is perceived as a serious, albeit small, business endeavor. The lack of widespread reviews or news mentions suggests it is likely a niche player with a dedicated local following rather than a large-scale e-commerce operation. It is seen as a source for thoughtful, handmade gifts and decor.

Copy Examples

• •Bringing a little one's name to life. ✨ Each letter is knitted by hand, with the softest cotton and all our love, right here in our Belgian atelier. The perfect welcome-home treasure. #Cocoomade #HandmadeMoments #NurseryDecor
• •Your love story is unique. Your celebration should be too. From delicate dried flower arrangements to personalized keepsakes, let us help you craft the small details that create your big moment. Discover our custom wedding concepts.
• •Soft, unique, and made for tiny adventures. Our new collection of baby clothing has arrived, featuring unique brands and the handcrafted quality you love. Dress them in something as special as they are.
• •Everlasting beauty for your home. Our 'Elora' bouquet is carefully composed of preserved florals, designed to bring a touch of nature's calm to your space for years to come. A handmade moment, delivered to your door.
• •At Cocoomade, we believe the most beautiful things are made by hand and given from the heart. From our small studio in Belgium, we pour our passion into creating unique gifts, decor, and personalized treasures that help you celebrate life's sweetest moments.