Brand Tone

Ethical & Conscious, Natural & Earthy, Inspiring & Story-driven, Authentic & Transparent

Brand Values

• •Sustainability: Promoting zero-waste and plastic-free alternatives.
• •Ethical Production: Fair wages, direct partnerships with artisans, and support for developing communities.
• •Quality & Craftsmanship: Emphasis on handmade, unique, and durable products.
• •Nature & Natural Beauty: Celebrating the beauty of natural materials and encouraging a connection with nature.
• •Transparency: Openness about their supply chain and impact.
• •Community: Building a community around eco-conscious living and supporting artisan communities.

Best Practices

• •Emphasize 'Why' Over 'What': Don't just describe the product; explain its purpose, the story behind it, and the positive impact it creates (e.g., supporting artisans, reducing plastic).
• •Tell Authentic Stories: Share narratives about the artisans, the sourcing of materials, and the brand's journey to build transparency and connection.
• •Use Natural and Earthy Language: Employ words that evoke nature, organic materials, and a connection to the planet.
• •Highlight Ethical and Sustainable Practices: Clearly communicate fair trade practices, support for artisans, and environmental responsibility.
• •Inspire Sustainable Living: Encourage a sustainable lifestyle by sharing the stories behind the products and the communities they work with.

Social Perception

Positive & Trusted, Eco-Conscious Choice, Aesthetically Pleasing, Making a Difference

Copy Examples

• •Shop consciously, live beautifully.
• •#CoconutJungle #SustainableLiving #EcoFriendlyHome #HandmadeWithLove
• •Embrace sustainable grooming, one shave at a time.
• •Discover pieces that tell a story and help us build a greener future, together.
• •We're more than just a store; we're a community dedicated to conscious consumption and celebrating the hands that make our world more beautiful.