Brand Tone

transactional and generic

Brand Values

• •Variety
• •Accessibility
• •Functionality

Best Practices

• •Develop a Persona: Define who the "coconuet" brand voice is. Is it a tech-savvy friend? A style expert? A practical problem-solver? Writing from a consistent persona will naturally align the tone.
• •Focus on "You," Not "We": Shift the focus from what the company does ("We sell cases") to what the customer gets ("You get to express your style and protect your phone"). This makes the copy more engaging and customer-centric.
• •Sell the Benefit, Not Just the Feature: Instead of just saying "shockproof" (a feature), explain what it means for the customer: "worry-free protection from accidental drops" (a benefit).
• •Create a Brand Dictionary: List key words and phrases to use (e.g., "style," "expression," "protection," "everyday companion") and words to avoid (e.g., "cheap," "replica," technical jargon) to maintain a consistent voice across all platforms.
• •Build Trust Through Transparency: Address the non-original nature of the products proactively and frame it as a benefit (e.g., "Inspired by top designs, we offer affordable styles for everyone"). Acknowledge shipping times clearly and be upfront in all policy communication to rebuild the trust that is currently lacking.

Social Perception

poor and untrustworthy

Copy Examples

• •Your phone is your everyday partner. Give it a look that's as unique as you are. From sleek minimalist designs to bold, expressive art, find your perfect case at Coconuet. Style, protection, and a touch of you.
• •Life happens. Drops, bumps, and oops moments are inevitable. That's why we engineered our Armor Shield case. Built with military-grade shock-absorbent materials, it’s designed to protect your device from the unexpected, so you can live your life fearlessly. It’s not just a case; it’s peace of mind in your pocket.
• •We believe your phone case should be more than just plastic. It's a piece of your personal style, a tool for your daily life, and a shield for your most important device. At Coconuet, our mission is to provide an endless variety of designs and functional styles, so you never have to choose between protection and personality. We're here to help you express yourself, one case at a time.
• •Tired of the same old boring phone cases? So were we. Discover hundreds of styles you won't find anywhere else. Magnetic wallets, vibrant patterns, crystal-clear protection—all with free worldwide shipping. Tap to find the case that was made for you.
• •Great choice! Your new Coconuet case is now being prepared. We know you're excited to style up your phone, and we're working hard to get it to you. You can track your order's journey to your doorstep here: [Link]. Thanks for choosing us to protect your tech!