Brand Tone

Aspirational, free-spirited, serene, evocative, romantic, friendly, inviting, and promotional, aiming to inspire wanderlust and connection with nature.

Brand Values

• •Freedom and Adventure
• •Individuality and Self-Expression
• •Femininity
• •Connection to Nature

Best Practices

• •Maintain a Consistent Brand Lexicon: Regularly use words like "wander," "wild," "free-spirited," "gypsy soul," "nomad," and "adventure" to reinforce the brand's core identity.
• •Tell a Story: Frame products not just as clothing items, but as companions for life's adventures. Use storytelling to evoke emotion and create a connection with the customer.
• •Engage the Community: Use inclusive language like "tribe," "fellow wanderers," and "wild hearts" to foster a sense of belonging. Encourage user-generated content to build a stronger community.
• •Embrace Evocative Imagery: The copy should always complement the visual elements. Use descriptive language that paints a picture and enhances the dreamy, bohemian aesthetic of the products.
• •Stay True to the Aspirations: The copywriting should consistently reflect the aspirational nature of the brand. It should inspire customers to live a more adventurous, free, and authentic life, with Coco Nomad as a part of that journey.

Social Perception

Perceived as a niche boutique for a specific aesthetic, catering to a community that resonates with bohemian and wanderlust lifestyles. It's an intimate, community-focused brand, seen as a go-to for the 'boho' look.

Copy Examples

• •Lost in a field of wildflowers. Our new 'Seraphina' maxi dress is a love letter to the open road and sun-drenched days. Let your spirit run free. #CocoNomad #BohemianDream
• •Embrace the golden hour. As the seasons change, so does our journey. Discover new textures, earthy tones, and timeless silhouettes designed for the modern wanderer. Your autumn adventure awaits.
• •A true #CocoNomad in her element. We love seeing where our pieces take you. Tag us in your adventures for a chance to be featured and share your story with our tribe.
• •The call of the wild just got a little sweeter. For a limited time, enjoy 20% off our entire collection of free-spirited styles. It's time to wander and wonder.
• •Create your own sunshine. Pair our 'Wanderlust' embroidered top with your favorite worn-in denim for a look that's effortlessly chic and endlessly you. #GypsySoul #OOTD