Brand Tone

Empowering, rebellious, confident, and supportive. It is bold and direct, yet caring and community-focused, using intimate and relatable language.

Brand Values

• •Body Positivity & Authenticity
• •Comfort & Freedom
• •Quality & Safety
• •Sustainability

Best Practices

• •Lead with Empowerment: Always frame the narrative around freedom, choice, and body confidence. Use active, empowering verbs and speak to the customer's authentic self.
• •Use a "Rebellious Friend" Tone: Write as if you are a trusted friend sharing a revolutionary secret. Be bold, use direct language (like "Ditch the bra"), and don't be afraid to challenge conventional standards.
• •Focus on the "How it Feels" Benefit: While specs like "medical-grade silicone" are important for trust, lead with the feeling: freedom, comfort, confidence, and invisibility. Use testimonials and quotes to support these emotional benefits.
• •Build Community with Inclusive Language: Use terms like "breasties" and "Coconips Club" to foster a sense of belonging. Ensure messaging is inclusive and celebrates all body types, reinforcing the brand's core value of authenticity.
• •Balance Boldness with Reassurance: While the tone is rebellious, it must also be reassuring. Always balance the bold claims with trust-building facts about skin safety, material quality, and product durability to address potential customer concerns.

Social Perception

Among direct customers, the perception is highly positive. They see COCONIPS as a high-quality, reliable solution providing comfort and invisibility, liberating them from the 'hassle' of bras, enabling new fashion choices, and boosting confidence. The brand has strong word-of-mouth potential and customer loyalty.

Copy Examples

• •Headline: Ditch the Drama. Keep the Confidence. Body: Your clothes should fit your body, not the other way around. Our seamless silicone covers let you wear what you want, how you want. No wires. No straps. No drama. #GoBraless
• •Subject: That "I forgot I was wearing them" feeling. Body: Life's too short for uncomfortable bras. Experience all-day, sweat-proof comfort with Coconips. So seamless and lightweight, you'll forget they're even there. Ready to feel the freedom?
• •Headline: Wear the dress. We’ve got you covered. Body: From backless to strapless, don’t let a bra dictate your style. Coconips offers the invisible solution for every outfit in your closet.
• •Image: A woman smiling confidently in a silk slip dress. Text: What outfit would you finally wear if you could ditch the bra? (Sticker: "That backless dress!")
• •Headline: Your Secret to Seamless Style. Body: Made with skin-safe, medical-grade silicone and edges so thin they disappear, Coconips are designed for living. From a 10-hour workday to a sweaty yoga session, they stay put, keeping you comfortable and confident. Rinse, reuse, and reclaim your comfort.