Brand Tone

Appetizing & Indulgent, Celebratory & Joyful, Customer-focused & Appreciative, Visually Appealing; Empowering & Confident, Scientific & Solution-Oriented, Natural & Safe, Inclusive & Celebratory of Individuality

Brand Values

• •Quality & Freshness
• •Customer Satisfaction
• •Celebration & Connection
• •Craftsmanship
• •Efficacy & Results
• •Quality & Safety
• •Innovation
• •Empowerment & Self-Expression
• •Cruelty-Free
• •Customer Love

Best Practices

• •Develop a Brand Voice Chart
• •Understand Your Audience for Each Brand Arm
• •Consistency Across All Channels
• •Storytelling that Embodies Values
• •Regular Audits and Training

Social Perception

Generally perceived as a provider of delicious cakes and pastries. Seen as a good option for celebratory occasions; Based on on-site reviews, customers perceive the products positively, noting effectiveness in skin brightening and achieving a glow

Copy Examples

• •Every Slice a Celebration. Make your next moment unforgettable with our freshly baked cakes, crafted with love and the finest ingredients. Order yours today!
• •From Our Oven, To Your Happy Occasion. Discover the joy of handcrafted pastries and decadent treats that bring smiles to every gathering.
• •Sweeten Your Day, The Coco Company Way! Indulge in a little piece of happiness. Explore our collection of cookies, croissants, and more.
• •Life’s Special Moments Deserve Coco Company. Custom cakes that taste as good as they look. Let's bake your dream!
• •Your Daily Dose of Delicious. Freshly baked breads, savory bites, and delightful pastries are waiting. What are you craving today?