Brand Tone

Enthusiastic, supportive, and community-focused; casual, friendly, and celebratory, speaking directly to 'sports moms' with an energetic and understanding voice.

Brand Values

• •Celebration of Fandom
• •Community and Identity
• •Style and Comfort
• •Support for Small Business

Best Practices

• •Speak Directly to "Mom": Continue using "mom-centric" language ("baseball mom," "soccer mom," "your kids' favorite sport"). This reinforces the brand's niche focus and makes the audience feel seen and understood.
• •Use Energetic and Positive Language: Employ action-oriented and celebratory verbs and phrases ("celebrate every score," "hit a home run," "kick up your style"). This mirrors the energy of a live sports game.
• •Highlight the Dual Benefit: Always connect style with function. Emphasize that the products are not only "cute" and "stylish" but also "comfortable," "durable," and perfect for long game days.
• •Foster a Sense of Community: Use inclusive language ("Join the ranks of proud baseball moms," "your tribe") to build on the shared identity of the customers. Frame the products as a way to connect with other sports parents.
• •Incorporate User Stories: Leverage the overwhelmingly positive reviews in marketing copy. Use snippets of customer feedback (e.g., "Our customers say they wear them every Saturday and Sunday!") to build trust and social proof.

Social Perception

Perceived very positively by its niche audience, known for product quality, comfort, stylish designs, fast shipping, and good customer service. Seen as a reliable brand delivering fun, quality products for passionate 'sports moms,' with minor criticisms on sizing inconsistencies.

Copy Examples

• •From the first pitch to the final inning, be there in style and comfort. Our game-day gear is made for the real MVPs: the moms on the sidelines. #CocomoSoul #BaseballMom #GameDayReady
• •Your Sideline Style, Elevated. You never miss a game. Now, you'll never miss a chance to show your pride. Cocomo Soul hats are designed for the dedicated sports mom. Comfortable, stylish, and full of spirit. Find your sport!
• •More Than a Game. It's a Lifestyle. Wear Your Passion. [Shop The Collection]
• •The Everything Tote for the Everywhere Mom. Snacks? Check. Extra layers? Check. Unbeatable team spirit? Always. Our durable canvas totes are designed to carry it all, so you can focus on the cheers. Big enough for a doubleheader, stylish enough for every day.
• •Game On! New Arrivals to Cheer For.