Brand Tone

Enthusiastic & Trendy, Approachable & Friendly, Informative & Curated, Trustworthy & Authentic, Aspirational & Results-Oriented

Brand Values

• •Authenticity
• •Curation & Quality
• •Customer-Centricity (Self-Care Focus)
• •Trend-Consciousness
• •Accessibility & Convenience
• •Simplicity (Skin-loving, Planet-loving)

Best Practices

• •Develop a "Brand Voice Chart": Document the key characteristics of COCOMO's tone (Enthusiastic, Approachable, Informative, Trustworthy, Aspirational). For each characteristic, list "Do's" (e.g., "Use emojis to convey excitement," "Address customers as 'Cocofam' or 'K-Beauty Lover'") and "Don'ts" (e.g., "Avoid overly technical jargon without explanation," "Don't make unverified claims"). This chart serves as a quick reference for anyone creating content.
• •Use Inclusive and Positive Language: Focus on empowerment, self-care, and achieving positive skin/beauty goals. Frame product benefits around how they make the customer feel (e.g., "confident," "radiant," "happy skin").
• •Stay Updated with K-Beauty Vernacular (Authentically): Incorporate relevant K-beauty terms ("glass skin," "chok chok," specific ingredient trends) naturally. Ensure the usage is accurate and not forced, maintaining the brand's credibility as an informed source.
• •Balance Enthusiasm with Clarity: While it's good to be trendy and enthusiastic, ensure product information is clear, concise, and accurate. Benefits and ingredients should be easy to understand, reinforcing the informative and trustworthy aspects of the brand.
• •Engage and Listen to the "Cocofam": Actively monitor comments and messages on social media. Adapt the tone to resonate with the community's language and feedback, making the conversation feel genuine and responsive. This helps maintain the approachable and customer-centric elements of the brand voice.

Social Perception

Positive, Mixed (with some negatives), Trendy & Informed, Generally Trusted for Authenticity

Copy Examples

• •✨ Your K-Beauty glow-up just landed! ✨ Get ready, Cocofam! The *[Product Name]* by *[Brand Name]* is officially HERE! 💖 We've seen the hype, we've tested the magic, and trust us – this viral sensation is about to become your new holy grail for that dreamy glass skin. 😉 Swipe up to shop the trend before it's gone! #COCOMOSG #KBeautySG #ViralSkincare #NewArrival #GlassSkinGoals
• •🤫 Psst... Your Exclusive K-Beauty Treat Awaits Inside! (Self-Care Sunday Starts Now!) Hey K-Beauty Lover, at COCOMO, we believe self-care isn't a luxury, it's a lifestyle! That's why we've curated a special treat just for you. Explore our latest collection of skin-loving essentials, all 100% authentic and ready to transform your routine. Because you deserve to feel radiant, every single day. [Link to promotion]
• •Obsessed is an understatement! 😍 Watch how the *[Product Name]* melts into the skin like a dream. ✨ Say goodbye to *[Skin Concern]* and hello to happy, healthy skin! 😉 Grab yours now at cocomo.sg! #KBeautyHacks #SkincareRoutine #COCOMOfinds #TikTokMadeMeBuyIt #SGCreates
• •Real K-Beauty. Real Results. ✨ Shop COCOMO with confidence – your trusted source for 100% authentic Korean skincare and makeup in Singapore. We curate only the best, so you can glow your brightest! [Shop Now Button]
• •Happy #TextureTuesday, Cocofam! 🥰 Which K-Beauty texture are you loving right now? Is it a bouncy gel cream, a silky serum, or a nourishing balm? 👇 Share your faves below! We're always on the lookout for the next best thing to bring to you! At COCOMO, we're all about finding those perfect formulas that make your skin sing. 🎶 #KBeautyCommunity #SGSkincare #TextureLove #COCOMOCares