Brand Tone

Elegant & Sophisticated, Natural & Free-Spirited, Confident & Feminine, Approachable Luxury, Conscious & Ethical

Brand Values

• •Quality Craftsmanship
• •Sustainability & Ethics
• •Affordability & Accessibility
• •Customer Satisfaction
• •Timeless & Unique Design

Best Practices

• •Develop a Brand Voice Guide: Document key tonal words (e.g., elegant, natural, conscious, confident, approachable), 'words we use/don't use,' and the overall feeling the copy should evoke. Share this with anyone creating content.
• •Prioritize 'Elegant' and 'Conscious' Language: Consistently use descriptive words that reflect sophistication (e.g., 'timeless,' 'refined,' 'captivating') and ethical practices (e.g., 'sustainably sourced,' 'handcrafted,' 'eco-friendly,' 'mindfully made').
• •Highlight Craftsmanship & Quality Materials: Emphasize the 'handmade' nature, the use of '14k gold-filled' materials, 'AAA grade cultured freshwater pearls,' and 'natural gemstones' to reinforce the premium yet accessible value.
• •Weave in the 'Natural & Free-Spirited' Aesthetic: Use language that evokes a sense of effortless style and connection to nature, particularly when describing pearl or gemstone pieces with organic shapes.
• •Maintain Transparency and Address Concerns Gracefully: Given the mixed reviews on customer service, ensure that all communications, especially in response to queries or complaints, are handled with professionalism, empathy, and reflect the brand's stated commitment to customer satisfaction. This builds trust and shows accountability.

Social Perception

Positive Product Perception, Value for Money, Mixed Customer Service & Delivery, Appreciation for Ethical Stance

Copy Examples

• •Ella Palm: Where Timeless Elegance Meets Conscious Craft. Discover handcrafted demi-fine jewellery, sustainably sourced and designed to inspire your unique, free-spirited style. Affordable luxury that feels as good as it looks.
• •Embrace natural sophistication with our [Product Name] necklace. Each unique freshwater pearl is hand-selected and lovingly set in 14k gold-filled detail, creating a piece of timeless beauty you'll treasure. Consciously crafted, effortlessly elegant.
• •Shine with confidence and a clear conscience. ✨ Our latest collection embodies natural, free-spirited femininity, with each piece handmade using sustainably sourced pearls and eco-friendly packaging. Elevate your everyday. #EllaPalm #SustainableJewellery #BohoLuxe #HandmadeGold
• •Discover Your Everyday Elegance | New Arrivals from Ella Palm. Timeless designs, consciously crafted. Explore our new demi-fine jewellery, made to last and love.
• •At Ella Palm, we believe in accessible luxury with a heart. We meticulously handcraft each piece of our demi-fine jewellery in the UK, blending timeless sophistication with a touch of boho-luxe. From sustainably sourced pearls to eco-friendly packaging, we’re committed to beauty that doesn’t compromise our planet or our principles.