Brand Tone

Conscious and Caring, Feminine and Empowering, Transparent and Authentic, Friendly and Approachable, Passionate and Purpose-Driven

Brand Values

• •Sustainability
• •Ethical Production
• •Quality and Comfort
• •Femininity and Aesthetics
• •Transparency
• •Customer-Centricity

Best Practices

• •Always Emphasize "Why": Connect product features back to the core values. Don't just say "made of Tencel"; explain *why* Tencel is used (softness, sustainability, eco-friendliness).
• •Use "You-Focused" Language: Address the customer directly and highlight how the products benefit them and make them feel (e.g., "You'll love the feel," "Designed for your comfort").
• •Maintain a Warm and Approachable Voice: Use friendly language, emojis where appropriate (especially on social media), and avoid overly technical or corporate jargon. Be open to conversation.
• •Be Transparent and Honest: Share details about production, materials, and even challenges. Authenticity builds trust, which is key for an ethical brand.
• •Infuse Femininity and Empowerment: Use descriptive words that evoke beauty, delicacy, and confidence. Frame lingerie as a tool for self-expression and feeling good about oneself.

Social Perception

Coco Malou is generally perceived very positively by its customers and the sustainable fashion community as a High-Quality and Comfortable Products, Ethical and Sustainable Champion, Beautiful and Feminine Designs, Trustworthy and Transparent brand with a Good Customer Service.

Copy Examples

• •Headline: Feel Beautiful, Inside and Out. Body: Discover our new collection of Tencel lingerie – so soft against your skin, so kind to the planet. Ethically crafted in Portugal, because we believe in beauty that doesn’t compromise. #CocoMalou #SustainableSexy
• •Headline: Your Everyday Dose of Self-Love. Body: It’s more than just underwear; it’s a reminder to cherish yourself. Our delicate lace bralettes are designed for your comfort and confidence. Made with love, for you. ✨ #EthicalLingerie #FemininePower
• •Headline: Wear Your Values. Body: Choosing Coco Malou means choosing fairly made, eco-conscious lingerie. Each piece tells a story of sustainable materials and happy hands. And with every set, a tree is planted. Join us in making a difference. 🌳 #FairFashion #Tencel #RecycledLace
• •Headline: The Softest Secret You’ll Keep. Body: Imagine lingerie so comfortable, you’ll forget you’re wearing it. That’s the magic of our Tencel camisoles and shorts. Perfect for lounging, sleeping, and simply being you. #CocoMalouComfort #SustainableStyle
• •Headline: Consciously Crafted. Beautifully You. Body: We pour our hearts into designing lingerie that’s as unique and wonderful as you are. From the first sketch in Stuttgart to the final stitch in Portugal, every detail matters. Experience the Coco Malou difference. #MadeInEurope #EcoLingerieWithSoul