Brand Tone

Aspirational, Elegant, Artistic, Minimalist, Inspirational, and Approachable, focusing on 'affordable luxury'.

Brand Values

• •Individuality and Self-Expression
• •Aesthetic Curation
• •Timeless Design
• •Accessible Quality
• •Inspiration

Best Practices

• •Lead with "Elevate and Inspire": Frame all copy around the concept of elevating a customer's space and inspiring them. Use words like elevate, transform, curate, inspire, discover, and unveil.
• •Embrace the "Less is More" Philosophy: Keep copy concise, clean, and impactful. Just as the products are minimalist, the text should be free of clutter. Use short sentences and focused messaging.
• •Speak the Language of Design: Incorporate terms that resonate with a design-conscious audience. Use words like sculptural, silhouette, minimalist, statement piece, timeless, and curated to describe products.
• •Balance Aspiration with Accessibility: While the tone is elegant, always reinforce the value proposition. Pair aspirational phrases ("A touch of luxury") with reassuring ones ("at an accessible price") to avoid alienating potential customers.
• •Foster Community Through Curation: Actively encourage and feature user-generated content. Frame this as a collaborative curation process, positioning customers as fellow stylists and making the brand feel like a shared community of design lovers.

Social Perception

Perceived as a chic, trustworthy source for unique, modern home accessories and distinctive 'statement pieces' that offer perceived value. It is seen as on-trend with minimalist and modern interior design aesthetics, appreciated for its curated feel that simplifies stylish decor selection.

Copy Examples

• •Art is not just for the walls. Our iconic 'Faces' collection brings sculptural elegance to any surface. The perfect statement piece for the modern curator. Discover yours.
• •Your home tells your story. At coco-louvre, we believe every object should add to that narrative. From the soft glow of a new lamp to the perfect vase on your table, discover timeless pieces designed to transform your house into a home. Explore the new collection.
• •Elevate your everyday dining. Our curated kitchen collection blends timeless design with modern simplicity, making every meal feel like a special occasion. Style and substance, delivered to your table.
• •We love seeing how you style your coco-louvre pieces! ✨ @[username] has created such a serene and beautiful corner with our 'Elegance' lamp. Tag us in your photos for a chance to be featured!
• •We are more than just a store; we are curators of style. coco-louvre was founded on a simple idea: that beautiful, modern design should be accessible to all. We hand-pick every item in our collection, searching for that perfect balance of timeless elegance and unique character, so you can effortlessly express your own.