Brand Tone

Joyful, Empowering, and Trustworthy

Brand Values

• •Innovation and Efficacy
• •Joy and Self-Care
• •Sustainability and Consciousness
• •Design and Aesthetics
• •Inclusivity and Community

Best Practices

• •Lead with Joy, Support with Science
• •Turn "Routine" into "Ritual"
• •Speak Like a Knowledgeable Friend
• •Weave Sustainability into the Story
• •Maintain Visual and Verbal Consistency

Social Perception

a premium, modern, and trustworthy oral care brand

Copy Examples

• •Your morning routine just got a whole lot brighter. ✨ Introducing Sunrise Glow, our new nHA-powered whitening toothpaste that lifts stains and strengthens enamel. It’s that dentist-clean feeling, with a burst of citrus-mint joy. Ready to transform your smile into sunshine? Tap to shop. #Cocolab #BrighterEveryDay #OralWellness
• •A brighter smile shouldn’t cost the planet. Our fan-favorite Coconut Oil Floss now comes in 100% compostable refills. Same effective clean, zero plastic waste. Make the switch to a routine that’s good for you and the Earth. 🌎 Shop our sustainable smile care system today and get 15% off your first refill order! #SustainableSmile #EcoFriendly #Cocolab
• •Oral Care That Feels Like Self-Care. Dentist-designed, joy-infused, and planet-friendly. Discover the routine you'll actually look forward to.
• •My oral care routine went from 😩 to 🥰 thanks to @meetcocolab. That dentist-level clean is REAL. #Cocolab #GRWM #SelfCare #ToothTok #OralHygiene
• •Hi [Name], When my sister and I started COCOLAB, our mission was simple: to create oral care that was both incredibly effective and genuinely joyful. As a dentist, I know the power of a healthy smile. It’s about more than just teeth; it’s about well-being. Thank you for being part of our journey to make every day a little brighter. Your support helps us innovate and create products that are good for you, and our planet.