Brand Tone

Youthful, casual, enthusiastic, approachable, friendly, and passionate about the ocean, channeling a sun-drenched coastal aesthetic.

Brand Values

• •Passion for Marine Life
• •Comfort and Casual Style
• •Small Business Charm
• •Aesthetic-Driven Lifestyle

Best Practices

• •Stay Casual and Conversational: Use a friendly, approachable tone. Write as if you're talking to a friend. Use contractions (like "it's" and "you're") and youthful slang where appropriate.
• •Lean into the Lifestyle: Don't just sell a t-shirt; sell the feeling of a perfect summer day, a love for marine biology, or a relaxed coastal aesthetic. Use words like "vibe," "essentials," "dreamy," and "adventure."
• •Use Visually Evocative Language: Incorporate words related to the ocean, sun, and sand. Phrases like "sun-drenched," "ocean breeze," "salty air," and "golden hour" will reinforce the brand's identity.
• •Leverage Community and Trends: Stay current with TikTok trends, sounds, and hashtag strategies. Use hashtags like #coastalgrandmother, #sharkgirl, #oceanlife, and #smallbusiness to reach your target audience.
• •Keep it Positive and Enthusiastic: The brand's energy is upbeat. Use exclamation points, positive emojis (🦈, ☀️, 🌊, 🥥), and celebratory language for new drops, restocks, and follower milestones to maintain an exciting and engaging atmosphere.

Social Perception

Positive, cute, trendy, and desirable within its niche, evoking enthusiasm from its target audience for designs and products.

Copy Examples

• •Cozy up with your favorite predator. 🦈 Our new embroidered shark sweatshirt is here to make your chilly beach nights a little more awesome. Tap to shop the drop!
• •Your official summer uniform has arrived. ☀️ Oversized tees, beachy vibes, and good times only. #CocoKay #summerstyle #oceanlover #coastal
• •Get Ready for Sunshine. ☀️ The Summer Collection is here. Shop tees, tanks, and more to live your best coastal life.
• •Subject: Just for you, ocean lover! ✨ Hey beach bum! We just restocked our fan-favorite Floral Sea Turtle Tee, and we wanted you to be the first to know. Grab yours before it swims away again!
• •Forget basic. Wear your love for the ocean. 🌊 Coco Kay offers unique, embroidered coastal apparel for those who feel the call of the tide. Discover your new favorite tee.