Brand Tone

aspirational, mindful, and artisanal

Brand Values

• •Quality and Craftsmanship
• •Health and Wellness
• •Sustainability
• •Empowerment and Community
• •Aesthetic and Luxury

Best Practices

• •Emphasize the "Why": Always connect the product features (e.g., coconut wax) to the customer benefit (e.g., a cleaner, healthier home environment).
• •Use Sensory Language: Describe the scents and the experience of using the candles in a way that appeals to the senses and evokes emotion.
• •Maintain a Personal Touch: Continue to share the founder's passion and story. This builds authenticity and a stronger connection with the audience.
• •Educate Your Audience: Provide valuable content about the benefits of coconut wax, candle care, and the importance of non-toxic living. This establishes the brand as an expert in its niche.
• •Be Consistent Across All Platforms: Whether it's the website, social media, or packaging, the aspirational, mindful, and artisanal tone should be unwavering, creating a cohesive and memorable brand experience.

Social Perception

The brand is perceived positively as a high-quality, female-led business. The mention in an an online article about budget-friendly scented candles by Pakistani online stores positions it as both accessible and exceptional. The workshops add a layer of engagement and position the founder as an inspirational figure.

Copy Examples

• •Illuminate your sanctuary. Our hand-poured coconut wax candle, featuring notes of lavender and chamomile, is crafted to transform your space into a tranquil retreat. Breathe deeply and let the clean, calming aroma melt your stress away. Ethically sourced and exquisitely scented, for moments of pure serenity.
• •Light, unwind, and reconnect. Each Coco Honey by M candle is a small batch creation, a testament to the art of mindful living. What scent helps you find your center? #CocoHoneybyM #HandPouredLuxury #CoconutWaxCandles #MindfulMoments #SelfCareSunday
• •The Art of Slow Living. Discover our collection of non-toxic, eco-friendly coconut wax candles and transform your home into a haven of peace and style.
• •Unleash your inner artisan. Join our founder, M, for an exclusive candle-making workshop. Learn the secrets behind our signature scents and hand-pour your own luxurious coconut wax candle. Spaces are limited book your moment of creativity.
• •A gift from us, to you. For the rest of the month, enjoy a complimentary set of our signature wax melts with any purchase over $50. It our way of saying thank you for embracing the Coco Honey by M lifestyle.